DUBLIN--(BUSINESS WIRE)--The "Active and Intelligent Packaging Market - Global Outlook and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.
The global active and intelligent packaging market is expected to grow at a CAGR of more than 4% during 2018-2024
The increased use of anti-microbial packaging agents as a mechanism to maintain safety and preserve the quality of food items for a longer duration is one of the major factor driving the global active and intelligent packaging market. The increasing usage of RFID and barcodes in industrial setups to streamline the supply chain process is one of the major factors for the rise of intelligent packaging solutions. Therefore, the inclusion of additional features/functionalities such as providing information for the integrity of the package and quality of the contents stored in the package throughout the logistics will accelerate the demand for RFID packaging solutions.
The edible coating on food products is a new technology driving the active packaging industry. It is highly used to pack frozen and chilled food products. The high demand for frozen food products in North America and Europe is a major key factor fueling the growth of active packaging market. Active packaging has a large share in the global packaging market, as it requires low investments.
Further, active packaging has a better growth rate than intelligent packaging in developing countries, as it is more inexpensive than smart packaging. Further, with the increase in smartphone penetration worldwide, the demand for interactive intelligent packaging is expected to rise. Africa and APAC are expected to be major markets for authentication-based intelligent packaging solutions as established pharmaceutical and food vendors are aiming to expand the scope and scale of their businesses in these regions.
The following factors are likely to contribute to the growth of the global active and intelligent packaging market during the forecast period:
- Active packaging through an edible coating
- Use of natural anti-microbial agents
- Growth of nanotechnology in intelligent packaging
- Growth of anti-microbial packaging
- Increase in product counterfeiting
Key Vendor Analysis
The active and intelligent packaging market is highly fragmented with no clear global leader providing a full portfolio of products and services. It is characterized by the presence of diversified companies at local, regional, and international levels. Vendors in the market are invested mostly in smart packaging solutions for intelligent packaging as they provide better cost on investment and are more efficient with their functionalities.
Many new vendors both in active and intelligent packaging have come into existence with a focus on single product specialization. The active packaging market will see the high level of competition at the local or regional level as it does not require huge capital investment and patents, unlike the intelligent packaging, where packaging and technological company have to collaborate.
- Avery Dennison
- Stora Enso
- Thinfilm Electronics
Other Prominent Vendors
- Sonoco Thermosafe
- Sealed Air
- Mitsubishi Gas Chemical
- Tropack Packmittal GmBH
- Graphic Packaging
- TC Transcontinental
Market Growth Enablers
- Increased Counterfeiting of Products
- Growth of Anti-microbial Packaging
- Growth of Intelligent Packaging in Supply Chain
Market Growth Restraints
- Concerns over Food Contact with Active Packaging Materials
- Recycling Concerns of Active & Intelligent Packaging
- Intelligent Packaging Adoption Constraints
Market Opportunities & Trends
- Growth of Nanotechnology in Intelligent Packaging
- Active Packaging Through Edible Coating
- Use of Natural Anti-Microbial Agents
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