“Online sales of beauty products including sleep masks have increased considerably in recent years due to the convenience and discounts offered by the e-commerce platforms. Request Free Sample Pages
The market is driven by the increasing number of new product launches. In addition, increasing investments and M&A activities are anticipated to further boost the sleep mask market during the forecast period.
Increasing number of new product launches are expected to contribute to the sleep mask market growth during the forecast period. Market participants are increasing their visibility by adopting omnichannel retail strategies to reach out to a wider target audience. For instance, in August 2019, France-based SISLEY launched the Sisley Paris Velvet Sleeping Mask, which offers long-lasting hydration and softness. Similarly, in July 2019, Olay launched the Olay Hydrating Overnight Gel Mask, which offers nourishment to the skin.
Vendors in the sleep mask market have been engaging in M&A activities to leverage the growth potential in the cosmetics industry. These M&As serve to strengthen their presence in the regional and global markets while expanding their product portfolios. Furthermore, some equity firms are also investing in the market which will further drive the sleep mask market during the forecast period.
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The report includes detailed profiles of the leading companies & prominent vendors of the market:
- Amorepacific Corp.
- Beiersdorf AG
- CHANEL SAS
- Christian Dior SE
- Groupe Clarins
- L’Oréal SA
- Shiseido Co. Ltd.
- The Estée Lauder Companies Inc.
- The Procter & Gamble Co.
- Unilever Group
Market Segmentation by Distribution Channel:
The Sleep Mask Market can be broadly categorized into the following:
Key Regions for the Sleep Mask Market:
Featuring a breakdown of region wise market shares until 2019.
- North America
- South America
Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
Market segmentation analysis
- Market definition
Market size and forecast
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more. Request a free sample report
Related Reports on Consumer Staples Industry are:
Alcohol Wipes Market – Global Alcohol Wipes Market by product (sensitive sanitizing alcohol wipes and soft sanitizing alcohol wipes) and geography (APAC, Europe, MEA, North America, and South America).
Anti-acne Cosmetics Market– Global Anti-acne Cosmetics Market by product (cleansers, emulsions, and masks) and geography (APAC, Europe, MEA, North America, and South America).
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