DUBLIN--(BUSINESS WIRE)--The "Makeup Base Market by Product and Geography - Global Forecast and Analysis 2019-2023" report has been added to ResearchAndMarkets.com's offering.
Global makeup base market report looks at factors such as growing demand among millennial consumers, increasing demand from emerging markets, and rising adoption of the multichannel approach in retail business. However, regulatory challenge in cosmetics industry, increasing pressure on reducing turnaround time for product launches, and threat from counterfeit products may hamper the growth of the makeup base industry over the forecast period.
The makeup base market analysis considers sales from foundation, concealer, and powder. In 2018, the foundation segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as a wide range of product offerings and effective innovation strategies adopted by vendors will play a significant role in the foundation segment to maintain their market position.
Global Makeup Base Market: Overview
Growing demand among millennial consumers
A combination of the growing millennial population and an increase in their spending power has created growth opportunities for cosmetic vendors. The manufacturers focus on keeping the millennials engaged with its brands through various marketing initiatives, particularly video-blogging activities. The growing penetration of internet-enabled mobile devices among millennials has resulted in a steady shift toward online retail platforms, owing to shopping convenience and availability of a variety of products and brands. This will lead to the expansion of the global makeup base market at a CAGR of over 5% during the forecast period.
The shift in focus toward natural and organic makeup base products
Consumers opt for makeup base products with natural ingredients, as there is a growing concern about the impact of harmful chemicals in makeup base. Harmful effects of chemicals on the skin due to the continuous use of synthetic ingredients such as parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride are driving consumers to opt for natural and organic makeup base products.
This increasing popularity and consumer preference for organic and clean-labeled products have led vendors to focus on natural and organic ingredients made from mineral pigments, plant oils, and botanical ingredients. This development is expected to have a positive impact on the overall market growth.
With the presence of several major players, the global makeup base market is fragmented. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading makeup base manufacturers, that include Christian Dior SE, Coty Inc., L'Oreal SA, Shiseido Co. Ltd., The Estee Lauder Companies Inc.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
- Market segmentation by product
- Comparison by product
- Foundation - Market size and forecast 2018-2023
- Concealer - Market size and forecast 2018-2023
- Powder - Market size and forecast 2018-2023
- Market opportunity by product
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- North America - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 10: MARKET TRENDS
- Increasing investments and M&A activities
- Shift in focus toward natural and organic makeup base products
- Rising consumer spending on premium makeup base products
PART 11: VENDOR LANDSCAPE
- Landscape disruption
- Competitive scenario
PART 12: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Christian Dior SE
- Coty Inc.
- L'Oreal SA
- Shiseido Co. Ltd.
- The Estee Lauder Companies Inc.
For more information about this report visit https://www.researchandmarkets.com/r/9013uf