PORTLAND, Ore.--(BUSINESS WIRE)--A new, multi-resort ski pass, called the Indy Pass, is now on sale for the 2019-2020 season that will provide two lift tickets each - 68 total days - at 34 independently owned resorts for just $199.
Indy Pass resorts provide an uncrowded and welcoming experience for individuals and families seeking great snow and varied terrain. In addition, vacation getaways at these quaint ski areas cost a small fraction of what major resorts charge for comparable stays.
According to the National Ski Areas Association (NSAA) 8.5 million people have given up skiing or riding in the past 10 years. That’s more than twice the number of “core” participants in the 2018-2019 season. The number one reason cited for leaving the sport was the high cost. NSAA research also found that daily lift ticket prices have been steadily increasing for an average weekend price of $131. The Indy Pass will offer relief from these high prices for occasional skiers and help stem the tide of lapsing participation.
“Largely ignored by the mega resorts, up and coming skiers now have a pass with almost no barrier to entry,” said Geoff Hatheway, President of Magic Mountain in Vermont. “The Indy Pass is priced right for anyone to try; it has a wonderful variety of interesting ski areas to explore; and showcases the community aspect of skiing which can create deeper bonds with customers and more ski days in the future.”
The Indy Pass is a response by independent ski areas to the consolidation of many high-profile resorts that sell multi-mountain ski passes and command vast marketing resources. This has left independent and family-owned areas at a big disadvantage. Indy Pass resorts will be part of a marketing co-op dedicated to promoting the benefits of small-to-mid-sized areas.
“Independent resorts are the heart and soul of North American skiing and anything that provides more access and exposure to these hidden gems is something we’ll support,” said Ken Rider, GM at Brundage Mountain Resort, Idaho.
If purchased before September 16th at IndySkiPass.com buyers can make four payments of just $49.75 and pay no interest.
Participating resorts for the 2019-2020 season are:
WESTERN REGION - 14
ALASKA - Eaglecrest Ski Area
ALBERTA - Castle Mountain Resort
BRITISH COLUMBIA - Apex Mountain Resort
CALIFORNIA - Mt. Shasta Ski Park
OREGON - Hoodoo
UTAH - Beaver Mountain
MIDWEST REGION - 8
EASTERN REGION - 12
NEW HAMPSHIRE - Pats Peak
NORTH CAROLINA - Cataloochee Ski Area
PENNSYLVANIA - Blue Knob Resort
WEST VIRGINIA - Canaan Valley Ski Resort
*Catamount straddles NY/MA border
28 of 34 participating resorts offer UNRESTRICTED, season-long access. Four have holiday blackouts and two allow midweek-only access. See indyskipass.com for details.