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BENEFITS OF CAMPAIGN ANALYTICS

LONDON--()--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest campaign analytics engagement for a leading US-based food retailer. Marketing has evolved from being a creative business discipline to a more analytics-driven business function. Which means businesses can no longer deploy new marketing campaigns without setting up suitable strategies and tools to gauge the outcome of their marketing efforts.

At Quantzig, we understand that the challenges faced by businesses across industries vary from one another, which is why we’ve curated a comprehensive portfolio of advanced analytics solutions to help our clients tackle such challenges and drive profitable growth. However, the fluctuating market needs and customer preferences have prompted businesses to work towards improving campaign effectiveness and brand awareness. As such, predictive campaign analytics is now the most sought-after tool in every marketer’s arsenal.

Would you like to know more about our campaign analytics solutions portfolio?

Contact our experts to know how we can help you unravel new opportunities with our advanced analytics solutions.

The Business Problem

The client is a leading US-based food retailer who was looking at leveraging Quantzig’s campaign analytics solutions to monitor and analyze the performance of their marketing campaigns.

By leveraging our campaign analytics solutions, the client wanted to-

  • Improve marketing effectiveness using real-time customer and campaign data
  • Build effective campaigns to guide prospects throughout their journey
  • Personalize offers and campaigns to improve conversion rates

“Campaign analytics is a powerful tool that leverages analytics-based techniques to help companies gauge the overall effectiveness of their marketing campaigns,” says a campaign analytics expert from Quantzig.

Solution Offered and Value Delivered

Our campaign analytics solutions helped the client to integrate customer and campaign data to find effective ways to improve marketing effectiveness. Also, to help them address their business objectives, our campaign analytics experts devised a new business model to integrate near-real-time data with historical data sets and optimize their retail campaigns.

Request a free proposal if you’re unsure about how to get started with campaign budgeting.

Quantzig's campaign analytics solutions helped the client to:

  • Improve campaign response rate by 15%
  • Target customers with personalized marketing messages
  • Request a demo to learn how our campaign analytics solutions can help you drive campaign effectiveness and MROI.

Quantzig's campaign analytics solutions offered predictive insights on:

  • Eliminating errors from customer communications
  • Creating dashboards to systematically analyze key success metrics
  • Learn how campaign analytics can help you make the most of your marketing dollars. Request for more information now!

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

Contacts

Quantzig
Anirban Choudhury
Marketing Manager
US: +1 630 538 7144
UK: +44 208 629 1455
https://www.quantzig.com/contact-us

Release Summary

Quantzig has announced the completion of their latest campaign analytics engagement for a leading US-based food retailer.

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Contacts

Quantzig
Anirban Choudhury
Marketing Manager
US: +1 630 538 7144
UK: +44 208 629 1455
https://www.quantzig.com/contact-us