DUBLIN--(BUSINESS WIRE)--The "The Mobile-first Video Strategies for Telecoms Operators: Case Studies and Analysis" report has been added to ResearchAndMarkets.com's offering.
Traditional pay-TV household penetration is low in certain emerging markets. Operators in these markets are implementing mobile-first' strategies for TV and video content distribution because the majority of customers either do not have access to a fixed connection or cannot afford one. This report uses case studies to examine how operators have developed mobile-first video strategies to address consumers' appetite for content as well as to defend and grow their businesses.
Video already represents a large share of all mobile traffic and the video propositions of operators in emerging markets often follow a mobile-first approach. Various video strategies are available in terms of content, partnerships and business models, and each will affect operators' performance in a different way.
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For more information about this report visit https://www.researchandmarkets.com/r/lh0bmp