Corporate Training Market in US: About this market
Corporate training includes a range of activities that are focused on the professional development of employees in organizations by enhancing their competence and technical and non-technical skill sets. The corporate training market in US analysis considers sales from both technical courses and non-technical courses.
In 2018, the technical courses segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing adoption of video-based, simulation-based, and game-based elements in technical courses will play a significant role in the technical courses segment to maintain its market position.
Also, the global corporate training market in US report looks at factors such as growing prominence of workplace training, growing emphasis on flexible learning platforms, and rising emphasis on personalization in corporate training. However, the growing prominence of MOOCs in corporate learning, the high initial cost involved in the implementation of corporate training programs, and poor completion rates of corporate e-learning courses may hamper the growth of the corporate training market in the US over the forecast period.
Corporate Training Market in US: Overview
Rising emphasis on personalization in corporate training
The advent of personalization of corporate training resources has aided the growth of the corporate training market in the US over the last few years. Companies are increasingly preferring corporate training programs that offer a high degree of personalization to address specific learning objectives and knowledge gaps of employees. The adoption of personalized learning programs enables companies to provide training and course content that caters to individual employee requirements.
Also, personalized training involves a cost-effective, blended approach when compared with traditional classroom-based training, thereby ensuring improved employee engagement and on-the-job learning This emphasis on personalization in corporate training will lead to the expansion of corporate training market in the US at a CAGR of over 10% during the forecast period.
Rising popularity of microlearning
Microlearning involves the division of learning content into smaller modules or nuggets that provide a clear understanding of a particular concept. Organizations are increasingly encouraging the implementation of microlearning in corporate training programs and services to ensure effective learner engagement. Microlearning offers contextual, real-time content in the form of videos and other multimedia, which enables employees to learn at their own pace. This development is expected to have a positive impact on the overall market growth.
With the presence of several major players, the corporate training market in the US is fragmented. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading corporate training market in US manufacturers, that include D2L Corp., Franklin Covey Co., GP Strategies Corp., John Wiley & Sons Inc., and Skillsoft Ltd.
Also, the corporate training market in US report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
- Market segmentation by product
- Comparison by product
- Technical courses - Market size and forecast 2018-2023
- Non-technical courses - Market size and forecast 2018-2023
- Market opportunity by product
PART 07: CUSTOMER LANDSCAPE
PART 08: MARKET SEGMENTATION BY END-USER
- Market segmentation by end-user
- Comparison by end-user
- Manufacturing - Market size and forecast 2018-2023
- Healthcare - Market size and forecast 2018-2023
- BFSI - Market size and forecast 2018-2023
- IT - Market size and forecast 2018-2023
- Others - Market size and forecast 2018-2023
- Market opportunity by end-user
PART 09: MARKET SEGMENTATION BY LEARNING METHOD
- Market segmentation by learning method
- Comparison by learning method
- Blended learning - Market size and forecast 2018-2023
- Offline learning - Market size and forecast 2018-2023
- Online learning - Market size and forecast 2018-2023
- Market opportunity by learning method
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Growing incorporation of geofencing in corporate training
- Rising popularity of microlearning
- Growing prominence of gamification
PART 13: VENDOR LANDSCAPE
- Landscape disruption
- Competitive scenario
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- D2L Corp.
- Franklin Covey Co.
- GP Strategies Corp.
- John Wiley & Sons, Inc.
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