LONDON--(BUSINESS WIRE)--The global athleisure market size is poised to reach USD 122.66 billion by 2023, according to a new report by Technavio, progressing at a CAGR of 7% during the forecast period.
Read the 115-page research report with TOC on "Athleisure Market Analysis Report by product (mass and premium athleisure) and geography (APAC, Europe, MEA, North America, and South America) 2019 - 2023" at:
The market is driven by the increasing adoption of fitness initiatives by corporates. Also, the rise and evolution of the athleisure movement is anticipated to further boost the growth of the market during the forecast period.
At present, corporate houses are increasingly adopting fitness and wellness initiatives to increase employee productivity and reduce attrition, absenteeism, and sick leaves. The availability of fitness and wellness centers within the work premises is encouraging sports-loving employees to wear athleisure wear at work. This growing popularity of athleisure wear as corporate wear, especially in the US and the UK will rapidly aid in the growth of the athleisure market size. Also, the use of polyester fiber, the increasing adoption of fitness initiatives by corporates will drive market growth during the forecast period.
Furthermore, the popularity of athleisure wear can be gauged from its significant adoption by the millennial population. This adoption is further instigated by the influence of social media and peer networking. As a result, high fashion brands are seen embracing the athleisure movement. Moreover, as athleisure wear can be worn in corporate settings, the demand for such products has been increasing steadily. Due to such factors, the market for athleisure is expected to showcase a positive outlook during the forecast period.
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The report includes detailed profiles of the leading companies & prominent vendors of the market:
- lululemon athletica
- Nike, Inc.
- PUMA SE
- Under Armour, Inc
Market Segmentation by Category and Product Types:
The Athleisure Market can be broadly categorized into the following end-users segment:
- Mass athleisure
- Premium athleisure
Key Regions for the Athleisure Market:
Featuring a breakdown of region-wise market shares until 2019.
- North America
- South America
Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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