Friendly’s Rewards Acts of Friendly’sness One Scoop at a Time with New Community Outreach Initiative

Company introduces “Deliciously Celebrated” program to recognize individuals who give back to their communities

WILBRAHAM, Mass.--()--Friendly’s® Restaurants has launched a new company-wide initiative – aptly named “Deliciously Celebrated” – through which it honors those who give back to their communities with complimentary in-restaurant celebrations. The program, which is part of the company’s “Acts of Friendly’sness” platform, relies on Friendly’s guests and the community at-large to nominate deserving individuals through a simple online nomination process.

“Our steadfast commitment to the communities we serve is carried out through a promise that Friendly’s be a heart-warming place for customers to create lasting memories while enjoying handcrafted ice cream and delicious food,” said George Michel, Chief Executive Officer, FIC Restaurants Inc. “Through ‘Deliciously Celebrated,’ we seek to reward actions that make the world a friendlier place, one scoop at a time.”

Friendly’s invites consumers to participate in the program by nominating who they think deserves to be Deliciously Celebrated and why. “We’re seeking stories of all kinds demonstrating community members’ Acts of Friendly’sness, so if you know someone who has gone above and beyond to give back to their community, we want to know,” said Michel.

Nominations will be reviewed regularly and those selected will be invited, along with 20 of their friends and family, to a Friendly’s restaurant to be Deliciously Celebrated with a special menu for guests, festive decorations, a commemorative parting gift and more. Guests are also encouraged to share and post event photos using the hashtags #ActsofFriendlysness and #DeliciouslyCelebrated to let others know how to get involved and nominate someone who should be Deliciously Celebrated. The website for information is https://www.friendlysrestaurants.com/deliciously-celebrated/.

About FIC Restaurants, Inc.:

FIC Restaurants, Inc. is a restaurant company that operates under the iconic brand name “Friendly’s Restaurants”, serving signature sandwiches, burgers and ice cream desserts in friendly, full service restaurants. For over 80 years, Friendly’s Restaurants and their dedicated service teams have delighted generations of guests by offering every day value on great tasting food and ice cream creations. For the future, Friendly’s Restaurants has plans for introducing new and innovative food and ice cream offerings, bright new restaurants, and unique ways to reach and satisfy guests. For additional information please visit www.friendlys.com.

Contacts

Marie Espinel or Katie Lewis
LAK Public Relations, Inc.
212-575-4545
mespinel@lakpr.com or klewis@lakpr.com

Contacts

Marie Espinel or Katie Lewis
LAK Public Relations, Inc.
212-575-4545
mespinel@lakpr.com or klewis@lakpr.com