LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their latest article on top supply chain challenges facing CPG companies. In this blog, experts at Infiniti discuss the key supply chain challenges faced by CPG companies that must be mitigated in order to drive profitable growth and reach new customers and channels with ease.
The Consumer packaged goods (CPG) industry is currently going through a seismic change due to challenges including rising raw material costs, stalled demand, declining profits, skyrocketing retail pricing pressures and the never-ending shift in consumer preferences. Furthermore, the changing consumer preferences are also bringing about new supply chain challenges for CPG companies. In order to survive in the long run and maintain profitability, it is vital for CPG companies to overcome these challenges.
Leaders of consumer products companies need to strike a balance between cost, quality, product innovation, and market growth, all while maintaining margins. Request a free proposal to know how experts at Infiniti can help you achieve this.
Supply chain challenges for CPG companies
Consumer demand for variety
Modern consumers are highly demanding due to which there is a constant urgency among players in the CPG industry to offer new products that match the changing consumer preferences. This means that CPG companies must focus on more SKUs and shorter product lifecycles. The consequent complexity in product development, sourcing, production and fulfillment will add on to the supply chain challenges faced by CPG companies. Reacting to changes in consumer preferences would mean that the CPG supply chain needs to be agile enough for the required adjustments to be orchestrated end-to-end across the supply chain.
Managers must think strategically about the long-run implications of cost increases and rightly identify ways to capture a competitive advantage. Get in touch with our experts for more insights.
Venturing into new markets
The fastest growing CPG companies are those that choose to compete in the most rapidly growing product categories and geographic territories. Investing in the right markets is one of the key drivers for growth, which comes with its own set of supply chain challenges. Overcoming key supply chain challenges in terms of flexibility will help companies in the consumer packaged goods industry to easily penetrate new markets and create potentially new delivery models and fulfilment channels.
Learn more about how Infiniti’s solutions for companies in the CPG industry. Request for more information.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:https://www.infinitiresearch.com/about-us