DALLAS--(BUSINESS WIRE)--Ignite Sales, Inc., the industry leader in customer engagement technology, announced today the release of its enhanced, award-winning Ignite Neuro customer engagement platform, Ignite Neuro 2.0.
Already ahead of any other customer engagement technology, the new release employs a cutting-edge technology stack that distances Ignite Sales from all competitors by enabling financial institutions to:
- Incorporate multi-lingual capabilities for global banking applications, expanding the breadth of consumer coverage in the U.S. by more than 20%;
- Easily monitor and adjust consumer and small business conversation dynamics to increase customer engagement depth and performance by as much as 40%;
- Expand capabilities to now include Wealth Management, Treasury Management and Insurance; and
- Incorporate behavioral economics strategies and techniques to guide consumers to wise financial choices, enabled by Ignite’s database of eight million completed conversations.
Implemented in banks and credit unions of all sizes, Ignite continues to dominate the industry in digital customer engagement, now implemented in 23 percent of all the branches for banks between $100 and $200 billion in assets with digital implementations tracking even higher.
A large Midwest bank in excess of $100 billion in assets explained, “the Ignite technology update is not only an exciting update for our bankers but a fantastic client experience like nothing they’ve seen elsewhere.”
According to Alyson Clarke, Principal Analyst at Forrester, feeling valued is one of the top emotions that increases loyalty for banks. In a recent blog, Clarke stated, “Contrary to conventional wisdom, making customers happy is not the most effective tactic to make them loyal. What emotions do lead to customer loyalty? For multichannel banks, it’s making customers feel appreciated, respected and valued. For direct banks, it’s feeling appreciated, confident and valued.”
Customer loyalty is largely driven by better engagement, which greatly impacts financial institutions’ profitability. Ignite’s powerful, patented technology infuses the use of behavioral economics, coupled with Ignite’s database of eight million completed conversations, guiding consumers to wise financial choices. With Ignite Neuro, consumers feel empowered through an improved customer experience, while bankers benefit from increased confidence and the ability to master more products and services. In turn, financial institutions are able to tap into additional selling opportunities to increase their bottom line, all while engaging clients and strengthening their financial wellness.
“The survival of every bank is dependent on their ability to engage customers at every point of interaction,” said Ignite Sales CEO, George Noga, “This is why we designed Ignite Neuro 2.0 – to help financial institutions discover the customer’s needs and match them to their products and services, completely transforming customer engagement.”
Noga added, “Ignite Neuro 2.0 is an incredible platform, providing significantly increased flexibility that allows Ignite to digitally empower and guide consumers and bankers to wise financial recommendations and deeper relationships.”
About Ignite Sales, Inc.
Ignite Sales empowers banks to conduct highly efficient and effective customer interactions designed to discover customer needs and make accurate product recommendations. Its award-winning customer engagement platform digitizes the sales process online and in the branch. Ignite significantly improves sales force performance by using artificial intelligence (AI) and behavioral science proven over 20 years with the industry’s leading banks, resulting in 40% improved customer satisfaction, 100% accurate recommendations and up to 150% growth in sales. Award winning analytics show bank management valuable information unattainable with any other fintech provider. Visit us at www.ignitesales.com.