FRANKLIN, Tenn.--(BUSINESS WIRE)--Carl’s Jr.® knows that plant-based offerings are everywhere you look today, and is proud to have been one of the first U.S. quick service restaurants to offer plant-based meat on its menu, with the introduction of the Beyond Famous Star Burger™ in 2018. Inviting customers everywhere to get in on the plant-based party, Carl’s Jr. is offering fans the opportunity to try it for themselves, for free. On Thursday, August 15, 2019 customers who say “Beyond Upgrade” with the purchase of any large drink will receive a free Beyond Famous Star at participating restaurants while supplies last.
First launched in December 2018, Carl’s Jr. and Beyond Meat partnered to be among the first to bring the world this major innovation in quick service – a protein-packed, charbroiled version of Carl’s Jr.’s legendary Famous Star burger featuring plant-based protein. To date, more than 4.4 million Beyond Famous Stars have been sold at Carl’s Jr. restaurants, making it the brand’s most successful burger launch over the past two years.
“We know there are many options for plant-based offerings today, and at Carl’s Jr. we are putting our money where our mouth is to let fans taste ours for themselves – because we believe our Beyond Famous Star burger truly is the best plant-based meat option on the market. We evaluated many options when looking at this space and have been thrilled about our decision to work with Beyond Meat as they are the market leaders in the category,” said Patty Trevino, Senior Vice President of Marketing, Carl’s Jr. “The introduction of the Beyond Famous Star has been the most successful burger launch for our brand in the past two years and has been added as a permanent menu item due to its wild success. We are proud that this burger has delivered on the premium quality and top-notch taste and are excited to welcome plant-based fans from far and wide to give it a try.”
To keep the celebration going, customers can also join the Carl’s Jr. food truck for free Beyond Famous Stars on Thursday, August 15th between the hours of 11 a.m. to 2 p.m. PT at 530 N. Victory Blvd., Burbank, CA 91502. Limit one per customer. No purchase required.
The Beyond Famous Star features the Beyond Burger™ patty, cooked top-to-bottom on an open flame, topped with melted American cheese, lettuce, tomato, sliced onions, dill pickles, special sauce and mayonnaise on a seeded bun. The Beyond Burger patty contains no GMOs, soy or gluten and has lower saturated fat than regular beef, but still delivers tons of flame-broiled flavor and 20g of protein.
In order to participate in the promotion, fans can simply visit any participating Carl’s Jr. location on August 15, 2019 to receive a free Beyond Famous Star with the purchase of a large drink, while supplies last. Limit one per customer.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.