Global Whiskey Market Outlook Report, 2019-2023 - Growing Demand for Whiskey in Connected Bottles - ResearchAndMarkets.com

DUBLIN--()--The "Global Whiskey Market 2019-2023" report has been added to ResearchAndMarkets.com's offering.

Growing popularity of whiskey-based tourism

Vendors are focusing on promoting whiskey-based tourism, which has increased the spending on distilleries. The majority of the visitors to Scottish distilleries are from the US, Germany, India, China, and Japan. Therefore, the growing popularity of whiskey-based tourism will lead to the expansion of the whiskey market at a CAGR of almost 6% during the forecast period.

Growing demand for whiskey in connected bottles

Vendors are focusing on offering differentiated products to increase customer base and gain a competitive edge. In line with this factor, vendors have started offering connected whiskey bottles, which have been incorporated with IoT and NFC technologies. Vendors can easily upload promotional offers through these bottles, which can be directly accessed by customers through their smartphones.

These connected bottles will also allow market vendors to enhance their customer relationship. Therefore, this trend will have a positive impact on the overall market growth during 2019-2023.

Market Dynamics

Also, our global whiskey report has observed market growth factors such as increasing number of product launches, opening of new whiskey distilleries, and growing popularity of whiskey-based tourism.

However, product recalls, increasing availability of other alcoholic beverages, and increasing number of campaigns to reduce alcohol consumption may hamper the growth of the whiskey industry over the forecast period.

Segments Analyzed

The whiskey market analysis considers sales from the Scotch whiskey, American whiskey, Canadian whiskey, Irish whiskey, and other segments. The sales are made through off-trade and on-trade distribution channels. The analysis also considers the sales of whiskey in APAC, Europe, MEA, North America, and South America.

In 2018, the Scotch whiskey segment held the highest market share, which is expected to remain prevalent over the forecast period. Factors such as the rising popularity of Scotch whiskey-based tourism, increasing promotional activities by Scotch whiskey brands to attract customers, and presence of many Scotch whiskey distilleries will significantly help the market segment in maintaining its leading position.

Competitive Landscape

With the presence of several major players, the global whiskey market is fragmented. The robust vendor analysis is designed to help clients in improving their market positions, and in line with this, this report provides a detailed analysis of several leading whiskey manufacturers, which include:

  • Allied Blenders & Distillers Pvt. Ltd.
  • Bacardi Global Brands Ltd.
  • Brown-Forman Corp.
  • Diageo PLC
  • Pernod Ricard S.A.
  • Suntory Holdings Ltd.

Also, the whiskey market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

Key Topics Covered

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Comparison by product
  • Scotch whiskey - Market size and forecast 2018-2023
  • American whiskey - Market size and forecast 2018-2023
  • Canadian whiskey - Market size and forecast 2018-2023
  • Irish whiskey - Market size and forecast 2018-2023
  • Others - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Comparison by distribution channel
  • Off-trade - Market size and forecast 2018-2023
  • On-trade - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 09: GEOGRAPHIC LANDSCAPE

  • Geographic comparison
  • APAC - Market size and forecast 2018-2023
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

PART 12: MARKET TRENDS

  • New marketing campaigns for whiskey
  • Growing demand for whiskey in connected bottles
  • Growing focus of vendors on premiumization of whiskey

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Allied Blenders & Distillers Pvt. Ltd.
  • Bacardi Global Brands Ltd.
  • Brown-Forman Corp.
  • Diageo PLC
  • Pernod Ricard S.A.
  • Suntory Holdings Ltd.

For more information about this report visit https://www.researchandmarkets.com/r/x269ck

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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900