Mobile Services in Sub-Saharan Africa: Trends & Forecasts 2019-2024 -

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Mobile services will continue to generate the vast majority of telecoms revenue in Sub-Saharan Africa, and will account for 86.6% of the total telecoms service revenue in the region in 2024.

This report predicts that mobile retail revenue will continue to increase in Sub-Saharan Africa (SSA) over the next 5 years, and will reach USD40.3 billion in 2024 amid regulatory and macroeconomic challenges. The report examines key trends and drivers and provides comprehensive mobile telecoms market forecasts for the SSA region.

This report provides:

  • commentary and trend analysis to support our 5-year forecast for Sub-Saharan Africa
  • worldwide context, regional analysis and commentary
  • an overview of operator strategies and country-specific topics, which highlights similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators

Data Coverage

Mobile connections

  • Handset, mobile broadband, M2M
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone

Mobile revenue

  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data

Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

Voice traffic

  • Outgoing minutes, MoU

Key Topics Covered

Worldwide trends

  • Worldwide: mobile service revenue will increase during the forecast period, but there will be significant differences between regions

Regional trends

  • The fast adoption of mobile data services will help telecoms operators to maintain service revenue growth
  • The prepaid share of mobile connections will remain above 95%; this will play a role in keeping the ARPU low
  • Mobile penetration will increase across the region as increasing network coverage is balanced by the decreasing need for multiple SIMs
  • Consumer spending on data services and the migration to 3G/4G services will ensure a slower ARPU decline in some countries and increase ARPU in others
  • SSA will remain a developing region in terms of mobile technology take-up because 3G will become the dominant form of mobile access

Country-level trends

  • Ghana: the growing demand for data will provide potential for moderate growth in the number of mobile connections
  • Kenya: mobile market revenue will grow due to the increased network coverage and smartphone affordability
  • Nigeria: mobile data revenue will form a growing share of the total revenue despite the crowded market and difficult economic conditions
  • South Africa: there will be sustained growth in the mobile market thanks to a strengthening economy and improved network coverage
  • Tanzania: mobile service revenue will keep growing during the forecast period despite intense competition in the market
  • Uganda: there is potential for organic mobile revenue growth, but poverty and a large rural population will make it difficult to realise the potential

Forecast methodology and assumptions

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900