TYSONS, Va.--(BUSINESS WIRE)--In the latest Cvent Group Business Outlook, a 24-month forward-looking report highlighting United States group booking activity through the Cvent Supplier Network, data shows U.S. hotels will continue to face a challenging group business market.
“While group booking pace has picked up slightly compared to last quarter’s report, the overall 24-month view is still fairly weak,” said Jeffrey Emenecker, senior director of analytics at Cvent. “As we look at the next two years, our sourcing data shows a relatively flat awarded group rooms pace and a slight downturn in awarded RFP activity within the U.S. market. Supply continues to increase, but booking pace is not keeping up, which means a drop in group occupancy across the board. Our hope is that hoteliers can use this outlook to develop and adjust their group strategies to drive more business.”
Key Highlights from the Q2 2019 Group Business Outlook:
- The 24-month view offers some improvement compared to last quarter’s report, but the group business demand trend is still relatively flat. As supply continues to increase around the world, hoteliers will need to work harder to attract and win group business.
- Overall awarded RFP activity in Q2 is below average and down from Q1. In last quarter’s report, we attributed the Q1 slowdown in part to the commission policy changes that went into effect this year and pulled greater award activity forward into Q4 2018. This quarter’s results could be influenced by the after-effects of this Q4 2018 push but could signal more general softness in the market.
- In last quarter’s report, the average group room block size was up significantly (4 percent), which was somewhat counter to the general downturn that the Group Business Outlook showed. That increase looks to be just a blip as room block size decreased slightly in this quarter’s report – which is more in line with expectations.
The Cvent Group Business Outlook provides a meaningful benchmark for hospitality professionals to compare their hotel, chain, or portfolio’s group pace and offers a unique perspective on the expected group performance for the hotel industry at large. The data gives hospitality professionals the insights they need to make more data-centric decisions to attract group business and stay ahead of market trends
Click here for the full Cvent Group Business Outlook report.
About the Cvent Group Business Outlook
The Cvent Group Business Outlook is a 24-month forward-looking report highlighting United States group booking activity through the Cvent Supplier Network, the world’s largest venue sourcing database with 260,000 venues globally through which more than $16 billion dollars of group business is sourced annually. The proprietary data within the Group Business Outlook is intended to inform hoteliers of key market trends and support continued group business growth within the industry.
Cvent is a leading meetings, events, and hospitality software company with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.