Consumers are increasingly demanding technologically advanced massage equipment, which has compelled vendors to expand their product portfolios and spend extensively on R&D. Most of the product innovations in the market are related to technology, performance, features, and design. The modern massage equipment is embedded with auto body scanning, heating, stereo speakers, and Bluetooth connectivity. Such technological advances are expected to drive the demand for massage equipment during the forecast period.
As per Technavio, the introduction of portable massage equipment will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global massage equipment market 2019-2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
Global Massage Equipment Market: Introduction of Portable Massage Equipment
The popularity of portable massage equipment has increased significantly as it offers an effective way to provide comfort by transmitting the right amount of pressure and vibrations to the muscles. This equipment can be easily carried while traveling to distant places, without occupying much space in the luggage. The growing awareness of the handheld massage equipment will increase its demand during the forecast period.
“Apart from the introduction of portable massage equipment, other factors such as the expansion of e-commerce market, and the growing use of massage equipment to alleviate pain and stress will have a significant impact on the growth of the massage equipment market value during the forecast period,” says a senior analyst at Technavio.
Global Massage Equipment Market: Segmentation Analysis
This market research report segments the global massage equipment market by end-user (commercial and residential), type (electric massage equipment, and non-electric massage equipment), product (massage chairs and sofas, back massagers, handheld massagers, neck and shoulder massagers, and others) and geographic regions (North America, Europe, APAC, South America, and MEA).
The North America region led the massage equipment market in 2018, followed by Europe, APAC, South America, and MEA respectively. The market dominance of North America can be attributed to factors such as the rise in the number of spa centers, and the growing demand for wellness and fitness treatments in the region.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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