FRANKLIN, Tenn.--(BUSINESS WIRE)--Carl’s Jr., known for impossible to ignore flavors and craveable menu items, today announced the launch of its latest menu innovation, the new Guacamole Double Cheeseburger. The trendy offering is the newest addition to the brand’s beloved Charbroiled Double Deals, and is now available at participating Carl’s Jr. locations nationwide. The newest menu item will deliver the decadent ingredient starting at just $2.99 – a tasty and affordable twist on the traditional avocado toast.
The new Guacamole Double Cheeseburger will feature two charbroiled all-beef patties, topped with melted pepper jack cheese, and Carl's Jr. signature guacamole made with real avocado, along with fresh lettuce and a crisp tomato — served on a toasted bun.
To celebrate the launch, together with National Avocado Day on July 31, Carl’s Jr. is shining a light on just how popular the treasured delicacy of avocado toast is to today’s customer with the Carl’s Jr. Millennial Avocado Toast report. The study uncovers that the majority (57%) of millennials say they could eat avocado toast any time of day and half (50%) would eat it more often if it was less expensive and easier on the go. Additionally, the majority of millennials (52%) agree that avocado toast and cheeseburgers would be the ultimate mash up.
“We’ve heard our customers loud and clear — two things they love are avocados and craveable burgers — and we’re delighted to bring them both together with this exciting new launch,” said Patty Trevino, Senior Vice President of Brand Marketing for Carl’s Jr. “As a brand, we’re all about bold flavors paired with innovative offerings, and the new Guacamole Double Cheeseburger is right at the intersection of the two, with a luxury ingredient at a value price in a mouth-watering new burger build.”
Timed to the launch, Carl’s Jr. is also welcoming its fans to get in on the fun across social with the chance to win a trip for themselves and a friend to the Ultimate Avocado Brunch at a Carl’s Jr. in Los Angeles, CA where they can enjoy the new Guacamole Double Cheeseburger alongside celebrity fans of Carl’s Jr. Customers are invited to enter The Ultimate Avocado Brunch by following the Carl’s Jr. Instagram, watching for a National Avocado Day post and tagging a friend who follows Carl’s Jr. and loves avocado just as much as they do.
The Guacamole Double Cheeseburger is now available at participating Carl’s Jr. restaurants nationwide, starting at $2.99, while supplies last, price and participation may vary, tax not included.
Methodology: This online survey was conducted by Censuswide on behalf of Carl’s Jr. in July 2019 among 1,000+ millennials across the United States.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.