Brand Management Services: Global Procurement Market Intelligence Report, 2019 -- Define Effective ROI Metrics to Assess Campaign Performance - ResearchAndMarkets.com

DUBLIN--()--The "Global Brand Management Services - Procurement Market Intelligence Report" report has been added to ResearchAndMarkets.com's offering.

The category spend momentum is attributed to the lack of the requisite in-house brand expertise that is required to boost the brand value and enhance marketing ROI across various industries. This is creating the requirement of leveraging the expertise of service providers for creating compelling brand campaigns, which is leading to category growth.

The report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

The report provides actionable insights to improve source-to-contract cycle performance in the Global Brand Management Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

Category drivers

  • The growth of digital media channels

Category management strategy

  • Reduction of TCO using technological innovations

Procurement best practices

  • Define effective ROI metrics to assess campaign performance

Key Topics Covered

PART 01: EXECUTIVE SUMMARY

PART 02: MARKET INSIGHTS

  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional influence on global spend
  • Regional spend opportunity for suppliers

PART 03: CATEGORY PRICING INSIGHTS

  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers: Impact on pricing
  • Volume drivers: Impact on pricing

PART 04: COST-SAVING OPPORTUNITIES

  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies

PART 05: BEST PRACTICES

  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices
  • Sustainability best practices

PART 06: CATEGORY ECOSYSTEM

  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrant
  • Threat of substitute
  • Buyer ecosystem
  • Supplier ecosystem

PART 07: CATEGORY MANAGEMENT STRATEGY

  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management

PART 08: CATEGORY MANAGEMENT ENABLERS

  • Procurement organization
  • Category enablers

PART 09: SUPPLIERS SELECTION

  • RFx essentials
  • Supplier selection criteria
  • Service level agreement
  • Incumbent supplier evaluation metrics

PART 10: SUPPLIERS UNDER COVERAGE

  • Overview
  • Supplier positioning
  • Profile: WPP Plc (Y&R)
  • Profile: Omnicom Group Inc. (Interbrand)
  • Profile: Marsh & McLennan Companies Inc. (OLIVYER WYMAN)
  • Profile: The Interpublic Group of Companies Inc. (FutureBrand)
  • Profile: Publicis Groupe (MetaDesign)
  • Profile: Harte Hanks

PART 11: US MARKET INSIGHTS

  • Category spend in the US
  • Pricing outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks

PART 12: CATEGORY DEFINITION

  • Category hierarchy
  • Category scope
  • Category map

For more information about this report visit https://www.researchandmarkets.com/r/22wm3h

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Branding

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Branding