Global Mobile Advertising Market Report, 2014-2018 & 2019-2025: Market Structure, Growth Drivers, Restraints & Challenges, Emerging Product Trends & Market Opportunities, Porter's Five Forces - ResearchAndMarkets.com

DUBLIN--()--The "Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy" report has been added to ResearchAndMarkets.com's offering.

This report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025.

The report is based on a comprehensive research of worldwide mobile advertising market by analyzing the entire global market and all its sub-segments through extensively detailed classifications.

In-depth qualitative analyses include identification and investigation of the following aspects:

  • Market Structure
  • Growth Drivers
  • Restraints and Challenges
  • Emerging Product Trends & Market Opportunities
  • Porter's Five Forces

The trends and outlook of the global market are forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify the global mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region.

Based on the solution format, the global market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.

  • Advertisement Campaign Solutions
  • Reporting & Analytics Solutions
  • Content Delivery Solutions
  • Integrated Solutions
  • Mobile Proximity Solutions
  • Other Solutions

On the basis of advertising type, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.

  • Search Advertising
  • Display Advertising
  • Messaging Advertising
  • In-App Advertising
  • In-Game Advertising
  • Websites Advertising
  • Video Advertising
  • Other Advertising Types

On the basis of industry vertical, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.

  • Media and Entertainment
  • Consumer Goods & Retail Industry
  • Banking, Financial Service & Insurance
  • Telecommunication IT Sector
  • Travel Industry
  • Healthcare Sector
  • Manufacturing & Supply Chain
  • Transportation and Logistics
  • Energy, Power, and Utilities
  • Other Industries

On the basis of the mobile device, the global market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.

  • Smartphones
  • Tablets
  • Laptops & Notebooks
  • Other Devices

Geographically, the following regions together with the listed national markets are fully investigated:

  • APAC (Japan, China, Australia, India, South Korea and Rest of APAC)
  • Europe (Germany, France, UK, Italy, Spain, Rest of Europe)
  • North America (U.S. and Canada)
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
  • RoW (UAE, Saudi Arabia, Qatar)

For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of all regional markets by country and split of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.

The report also covers the current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.

Specifically, potential risks associated with investing in the global mobile advertising market are assayed quantitatively and qualitatively through the Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players

  • AdColony, Inc.
  • AOL
  • Apple Inc.
  • Applovin Corporation
  • Avazu Inc.
  • Chartboost Inc.
  • Digital Turbine, Inc.
  • Facebook Inc.
  • Flurry Inc.
  • Flytxt
  • Google, Inc.
  • GoWide
  • GumGum Inc
  • Inmobi
  • Matomy Media Group Ltd.
  • Microsoft Corporation
  • Millenial Media
  • MoPub Inc.
  • Nokia
  • PassionTeck
  • SAP SE
  • Smaato Inc.
  • Tune, Inc.
  • Yahoo! Inc.
  • Yeahmobi

Key Topics Covered

1 Introduction

1.1 Industry Definition and Research Scope

1.2 Research Methodology

1.3 Executive Summary

2 Market Overview and Qualitative Analysis

2.1 Market Size and Forecast

2.2 Major Growth Drivers

2.3 Market Restraints and Challenges

2.4 Emerging Opportunities and Market Trends

2.5 Porter's Fiver Forces Analysis

3 Segmentation of Global Market by Solution Format

3.1 Market Overview by Solution Format

3.2 Global Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025

3.3 Global Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025

3.4 Global Market of Mobile Advertising via Content Delivery Solutions 2014-2025

3.5 Global Market of Mobile Advertising via Integrated Solutions 2014-2025

3.6 Global Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025

3.7 Global Market of Mobile Advertising via Other Solutions 2014-2025

4 Segmentation of Global Market by Advertising Type

4.1 Market Overview by Advertising Type

4.2 Global Mobile Search Advertising Market 2014-2025

4.3 Global Mobile Display Advertising Market 2014-2025

4.4 Global Mobile In-App Advertising Market 2014-2025

4.5 Global Mobile In-Game Advertising Market 2014-2025

4.6 Global Mobile Websites Advertising Market 2014-2025

4.7 Global Mobile Messaging Advertising Market 2014-2025

4.8 Global Mobile Video Advertising Market 2014-2025

4.9 Global Market of Other Mobile Advertising Types 2014-2025

5 Segmentation of Global Market by Industry Vertical

5.1 Market Overview by Industry Vertical

5.2 Global Mobile Advertising Market for Media and Entertainment 2014-2025

5.3 Global Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025

5.4 Global Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025

5.5 Global Mobile Advertising Market for Telecommunication IT Sector 2014-2025

5.6 Global Mobile Advertising Market for Travel Industry 2014-2025

5.7 Global Mobile Advertising Market for Healthcare Sector 2014-2025

5.8 Global Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025

5.9 Global Mobile Advertising Market for Transportation and Logistics 2014-2025

5.10 Global Mobile Advertising Market for Energy, Power, and Utilities 2014-2025

5.11 Global Mobile Advertising Market for Other Industries 2014-2025

6 Segmentation of Global Market by Mobile Device

6.1 Market Overview by Mobile Device

6.2 Global Mobile Advertising Market on Smartphones 2014-2025

6.3 Global Mobile Advertising Market on Tablets 2014-2025

6.4 Global Mobile Advertising Market on Laptops & Notebooks 2014-2025

6.4 Global Mobile Advertising Market on Other Mobile Devices 2014-2025

7 Segmentation of Global Market by Region

7.1 Geographic Market Overview by Region 2014-2025

7.2 North America Market 2014-2025 by Country

7.3 European Market 2014-2025 by Country

7.4 Asia-Pacific Market 2014-2025 by Country

7.5 Latin America Market 2014-2025 by Country

7.6 Rest of World Market 2014-2025 by Country

8 Competitive Landscape

8.1 Overview of Key Vendors

8.2 Company Profiles

9 Investing in Global Market: Risk Assessment and Management

9.1 Risk Evaluation of Global Market

9.2 Critical Success Factors (CSFs)

For more information about this report visit https://www.researchandmarkets.com/r/8jdfxo

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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Tablets and E-Readers