LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest retail marketing strategy engagement for a European retailer. During the course of this engagement, the experts at Infiniti Research helped the client to efficiently utilize their marketing budget and attract the millennial group through targeted marketing and promotional campaigns. Also, the study discusses in detail the four-phased approach undertaken by the experts at Infiniti Research to help the client enhance profit margins by 27%.
With millennial customers’ buying patterns and purchasing channels evolving continuously, retail companies have started facing difficulties in promoting their product offerings. Also, the accelerated rise of technologies and innovations have increased the demand for more personalized marketing activities and sales approaches. Consequently, retailers are under the pressure to formulate an efficient retail marketing strategy to reach their customer base.
Having a robust marketing and sales strategy can help businesses improve sales and optimally utilize their resources. Request a free proposal to know how our experts can help you with formulating an efficient retail marketing strategy.
The business challenge: The client is a retail company based out of Europe. The client’s unstructured approach to product marketing resulted in huge losses for the company. Also, the company witnessed a huge loss in their marketing spend. This subsequently affected the sales rate of the company.
The company realized the need to formulate a retail marketing strategy to attract the customer base through targeted marketing activities. Furthermore, by leveraging Infiniti’s expertise in formulating a retail marketing strategy, the client wanted to devise marketing strategies to attract the millennial group and enhance brand loyalty.
Our retail marketing strategy engagement has helped various businesses to boost their profitability by augmenting sales and targeting the right audiences. Contact us to know how our solution can help your business.
The solution offered: Infiniti’s retail marketing strategy engagement helped the client to understand millennial customers’ needs and requirements. Also, the client was able to analyze channels that brought maximum engagement. This helped them to create targeted marketing campaigns to attract lucrative customer segments. Furthermore, with Infiniti’s retail marketing strategy engagement, the client was able to curtail the marketing spend and drive sales.
Infiniti’s retail marketing strategy engagement helped the client to:
- Enhance brand awareness
- Enhance return on investment in marketing
- Wondering how your business can benefit from our retail marketing strategy engagement? Request more information from our experts!
Infiniti’s retail marketing strategy engagement solution offered predictive insights on:
- Analyzing channels that brought maximum sales and engagement
- Aligning their business strategies to the expectation of the customer base
- Want to gain more insights into our services portfolio? Request free brochure.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us