Global Marketing Automation Software Market 2019-2027: Lead Nurturing & Lead Scoring is the Fastest Growing Application - ResearchAndMarkets.com

DUBLIN--()--The "Global Marketing Automation Software Market 2019-2027" report has been added to ResearchAndMarkets.com's offering.

The global marketing automation software market is expected to progress with a 9.16% CAGR over the forecast period of 2019-2027.

Some of the factors responsible for driving the market growth are the rising interest from the retail industry, the expanding need for coordinating advertising endeavors and the growing interest in digital marketing.

The global marketing automation software market faces challenges such as the lack of skilled professionals and consolidation with existing marketing. B2B marketers face challenges with content marketing.

The major opportunities in the marketing automation software market are the development in the adoption of cloud-based technology.

Factors restricting the growth of the global marketing automation software market are the data policy concern and the low selection among the SMEs.

Regional Outlook

The Asia-Pacific, North America, Europe, Latin America and the Middle East & Africa are regional segments of the global marketing automation software market. The Asia-Pacific is expected to emerge as the fastest-growing region over the forecast period.

North America leads the global marketing automation software market and has the largest market share. The North American region is leading the global marketing automation software market due to the presence of several leading market players in the U.S., as a result of which the region enjoys technological superiority.

Competitive Outlook

Major players that are engaged in this market include Oracle Corporation, Salesforce, SAP SE, Adobe Systems, International Business Machines Corporation, SAS Institute, Act-On Software, Cognizant Technology Solutions, eTrigue Corporation, Greenrope, Hatchbuck, Hubspot, Inc., Insidesales.Com, Inc. (Holding Company of Inboundio) and Infusionsoft (Keap). Detailed information about these companies has been included in the report.

Salesforce.com, Inc. is a company based in San Francisco, California. It provides cloud computing solutions mainly focusing on tools like CRM. Some of its products include, Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Einstein Analytics, App Cloud and IoT Cloud. In March 2018, Salesforce acquired CloudCraze, a company that delivers a robust B2B commerce native on Salesforce that allows businesses to generate online revenue.

Key Topics Covered

1. Marketing Automation Software Market - Summary

2. Industry Outlook

2.1. Market Definition

2.2. Key Insights

2.2.1. Lead Nurturing & Lead Scoring Is The Fastest Growing Application In Marketing Automation Software Market

2.2.2. Cloud Is The Dominant Deployment Model In Marketing Automation Software Market

2.3. Porter's Five Force Analysis

2.3.1. Threat Of New Entrants

2.3.2. Threat Of Substitute

2.3.3. Bargaining Power Of Suppliers

2.3.4. Bargaining Power Of Buyers

2.3.5. Threat Of Competitive Rivalry

2.4. Market Attractiveness Index

2.5. Vendor Scorecard

2.6. Market Drivers

2.6.1. Rise In The Demand For Digital Marketing

2.6.2. Growth In The Demand To Integrate Marketing Efforts

2.6.3. Increasing Importance To Customer Experience

2.6.4. Need For Higher ROI

2.7. Market Restraints

2.7.1. Concerns Related To Data

2.7.2. Interoperability Issues

2.8. Market Opportunities

2.8.1. Rising Adoption Of Cloud-Based Technology

2.8.2. Increase In The Use Of Location-Based Marketing

2.9. Market Challenges

2.9.1. Amalgamation With Existing Marketing System

2.9.2. Shortage Of Knowledge And Skilled Employees

3. Marketing Automation Software Market Outlook - By Application

3.1. Campaign Management

3.2. E-Mail Marketing

3.3. Mobile Application

3.4. Inbound Marketing

3.5. Lead Nurturing & Lead Scoring

3.6. Reporting & Analytics

3.7. Social Media Marketing

3.8. Other Application

4. Marketing Automation Software Market Outlook - By Vertical

4.1. Academic & Education

4.2. Advertising & Design

4.3. BFSI

4.4. Healthcare

4.5. Manufacturing & Distribution

4.6. Media & Entertainment

4.7. Retail

4.8. Other Verticals

5. Marketing Automation Software Market Outlook - By Deployment

5.1. On-Premises

5.2. Cloud

6. Marketing Automation Software Market Outlook - By End-user

6.1. Small & Medium Businesses (SMBs)

6.2. Large Enterprises

7. Marketing Automation Software Market - Regional Outlook

7.1. North America

7.1.1. Market By Application

7.1.2. Market By Verticals

7.1.3. Market By Deployment Model

7.1.4. Market By End-user

7.1.5. Country Analysis

7.1.5.1. United States

7.1.5.2. Canada

7.2. Europe

7.3. Asia-Pacific

7.4. Latin America

7.5. Middle East

8. Competitive Landscape

8.1.1. International Business Machines Corporation

8.1.2. Oracle Corporation

8.1.3. SalesForce

8.1.4. SAP SE

8.1.5. Adobe Systems

8.1.6. SAS Institute

8.1.7. Act-On Software

8.1.8. Cognizant Technology Solutions

8.1.9. Etrigue Corporation

8.1.10. Greenrope

8.1.11. Hatchbuck

8.1.12. Hubspot Inc.

8.1.13. Insidesales.com Inc. (Holding Company of Inboundio)

8.1.14. Infusionsoft (Keap)

For more information about this report visit https://www.researchandmarkets.com/r/3dg179

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Related Topics: Software

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Software