The market is estimated to grow at a CAGR of 5.67% between the years 2019-2027.
The growth of this market can be attributed to numerous factors. The marketing communications industry has allocated a sizable amount of its budget for promotional activities. Graphic films are used to make posters, banners, displays, etc. Their use in making 3D posters and digital hoardings is expected to grow significantly.
Innovative techniques employed for digital printing has helped in cutting costs; it also helps save time and improve efficiency. The e-commerce industry is gaining momentum, and graphic films are extensively used for packaging and wrapping goods sold on e-commerce portals.
However, the fluctuating costs of raw materials used to manufacture graphic films are hampering the growth of this industry. Resins are derived from crude oil, and the escalating costs of crude oil are building-up pressure on raw material suppliers. Polyethylene and polypropylene are also used in the manufacture of graphic films.
The variations in the prices of naphtha and fossil fuels used for manufacturing polyethylene and polypropylene respectively are an additional restraining factor for the growth of the graphic films market.
The global graphic films market report consists of the regions of North America, Europe, Asia-Pacific, Latin America and the Middle East & African regions.
The graphic films market in Latin America is expected to surge owing to the growth in the e-commerce and construction industries. As a result of which, the adoption of graphic films would increase in this region, thus fueling the growth of the graphic films market in the Latin America.
Key Topics Covered
1. Graphic Films Market - Summary
2. Industry Outlook
2.1. Market Definition
2.2. Key Insights
2.2.1. Comparison of Traditional Vs Digital Billboards
2.2.2. Bioplastic Polymers - a New Trend in Graphic Films Market
2.3. Porter's Five Force Analysis
2.3.1. Threat of New Entrants
2.3.2. Threat of Substitutes
2.3.3. Bargaining Power of Suppliers
2.3.4. Bargaining Power of Buyers
2.3.5. Threat of Competitive Rivalry
2.4. Key Impact Analysis
2.5. Market Attractiveness Index
2.6. Vendor Scorecard
2.7. Industry Components
2.7.2. Research & Development
2.7.3. Manufacturing & Retailing
2.8. Regulatory Framework
2.9. Key Market Strategies
2.9.1. Primary Strategy: Product Launch & Innovation
2.9.2. Secondary Strategy: Merger & Acquisition
2.9.3. Tertiary Strategy: Investment
2.10. Market Drivers
2.10.1. Cost Efficiency of Graphic Films For Promotion
2.10.2. Growth in Advertising and Marketing Industry
2.10.3. Demand From E-Commerce Industry
2.11. Market Restraints
2.11.1. Fluctuations in Raw Material Prices
2.12. Market Opportunities
2.12.1. Demand From the Asia-Pacific Region
2.12.2. Improvement in Digital Printing Technology
2.13. Market Challenges
2.13.1. Unorganized Structure of the Market
3. Graphic Films Market Outlook - By Polymer
3.3. Polyvinyl Chloride
4. Graphic Films Market Outlook - By Film Type
5. Graphic Films Market Outlook - By Printing Technology
6. Graphic Films Market Outlook - By End User
6.2. Promotional & Advertisement
7. Graphic Films Market - Regional Outlook
7.1. North America
7.1.1. Market By Polymer
7.1.2. Market By Film Type
7.1.3. Market By Printing Technology
7.1.4. Market By End User
7.1.5. Country Analysis
18.104.22.168. United States
7.4. Latin America
7.5. The Middle East & Africa
8. Competitive Landscape
8.1. 3M Company
8.2. Achilles USA Inc.
8.3. Agfa Graphics
8.4. Amcor Ltd.
8.5. Arlon Graphics LLC
8.6. Avery Dennison Corporation (Acquired by CCL Industries Inc.)
8.7. CCL Industries
8.8. Constantia Flexibles
8.9. Covestro AG
8.10. Drytac Corporation
8.12. E.I. Du Pont Nemours and Company
8.13. Hexis S.A.
8.14. Jessup Manufacturing
8.15. Kay Premium Marking Film Ltd.
8.16. Wiman Corporation
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