LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest marketing mix optimization engagement for a leading food and beverage industry player. During the course of this engagement, the marketing analytics experts at Quantzig helped the food and beverage manufacturer to make informed, data-driven decisions by leveraging advanced analytics that focused on optimizing the marketing mix.
The ongoing technological developments have paved the way for businesses to drive ROI by expanding their marketing channels. But before doing so, it’s crucial to assess and understand the core objectives and adopt suitable strategies and tactics which align best with their business goals. However, to tackle the growing competitive pressures leading businesses have turned to marketing mix optimization (MMO) to analyze and determine the marketing mix elements that work best for them. As such, identifying the right marketing mix has become crucial from a business point of view.
Our marketing mix optimization solutions focus on offering unique value to our clients by helping them incorporate the right marketing mix strategy to drive the desired business outcome. Request a free proposal to know how our marketing mix optimization solutions can help you gain a leading edge in the competitive food and beverage market.
The Business Problem: A leading food and beverage industry player was looking at enhancing their online visibility by investing significant dollars across multiple marketing channels. A stagnant acquisition rate and decline in footfall prompted the client to explore other platforms to drive sales and boost ROI. Hence, they approached Quantzig to leverage its expertise in marketing mix optimization to devise an innovative way to modernize and diversify their marketing mix to generate revenue.
Our expertise in the delivery of marketing analytics solutions at various scales will help you gain clear insights into business reach and profitability. Get in touch to know more.
“Our marketing mix optimization solutions focus on optimizing the marketing mix strategy by identifying the right marketing channels and campaigns that resonate with the customer's behavior,” says a marketing analytics expert from Quantzig.
The Solution Offered: To help the client tackle their core challenges, our analytics experts adopted a comprehensive approach that focused on leveraging data fetching techniques and ingestion tools to drive value from data. Also, our marketing mix optimization solutions enabled the food and beverage manufacturer to identify the right marketing mix that helped them drive significant improvements in revenue.
Quantzig's marketing mix optimization solutions helped the client to:
- Analyze and categorize marketing efforts based on sales
- Reduce marketing spend by more than 14%
- Request a free demo to know how you can apply these methodologies to address your business requirements.
Quantzig's marketing mix optimization solutions offered predictive insights on:
- Mapping customer journeys across the sales funnel
- Quantifying the value and impact of new marketing channels
- What will the future of marketing mix optimization look like? Request for more information now!
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal