The increasing demand for disinfecting wipes will fuel the expansion of the household wipes market at a CAGR of almost 7% during the forecast period.
Global Household Wipes Market: About this market
Household wipes are used for cleaning and disinfecting different areas in a house, including kitchen, bathroom, toilet, and floor. This household wipes market analysis considers the revenue generation based on distribution channels that include online and offline. Our analysis also considers the sales of household wipes in North America, Europe, APAC, MEA, and South America. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rise in the number of retail stores will play a significant role in the offline segment to maintain their market position.
Also, our global household wipes market report looks at factors such as the favorable features of household wipes, increase in demand for disinfecting wipes, and introduction of all-purpose and specialty household wipes. However, the fluctuating raw materials prices for non-woven fabrics, growing concerns about disposability of flushable wipes, and government regulations and standardization may hamper the growth of the household wipes industry over the forecast period.
Global household wipes market: Overview
Increase in demand for disinfecting wipes
The demand for disinfecting household wipes has increased significantly owing to the growing concerns about the spread of infectious diseases, safe food storage, sterilizing household surfaces, and clean bathroom and toilet. Disinfecting wipes are portable, convenient to use, and can sanitize anything.
Introduction of eco-friendly biodegradable cleaning wipes
Consumers are increasingly preferring clean label products made from renewable resources and recyclable chemicals. Hence, vendors are adopting advanced technologies to manufacture household wipes from plant-based substrates and additives such as cucumber, aloe, extract, and tea tree oil. Some vendors have also introduced eco-friendly biodegradable household wipes made from compostable material and natural fibers. Thus, the introduction of biodegradable cleaning wipes is expected to be a key household wipes market trends during the forecast period.
With the presence of several major players, the global household wipes market is fragmented. This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading household wipes providers.
Also, the household wipes market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- Market segmentation by distribution channel
- Comparison by distribution channel
- Offline - Market size and forecast 2018-2023
- Online - Market size and forecast 2018-2023
- Market opportunity by distribution channel
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Increased preference for scented wipes
- Access to online distribution and steadily growing online sales
- Introduction of eco-friendly biodegradable cleaning wipes
PART 12: VENDOR LANDSCAPE
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- 3M Co.
- Kimberly-Clark Corp.
- S. C. Johnson & Son, Inc.
- The Clorox Co.
- Unilever Group
PART 14: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
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