VISTA, Calif.--(BUSINESS WIRE)--International sock and fitness accessories company, Thirty Three Threads announced today it has signed a distribution agreement with non-slip Pilates Reformer towel maker, Salt & Honey. Thirty Three Threads will now sell Salt & Honey’s microfiber grip products via more than 4,000 of its accounts throughout the US and Canada. This builds on more than fifteen years of Thirty Three Threads leading the way in creating and supplying premium brands and innovative products for the boutique fitness market.
“Salt & Honey has created some very unique patented products that cater to our core market of Pilates consumers and we are excited about the opportunity to add these products to our family of brands,” said Barry Buchholtz, President, Thirty Three Threads. “Our goal is to continue to develop our brand and product offering while becoming the premier supplier to the fitness industry. Teaming with Salt & Honey is a perfect fit for this strategy.”
Thirty Three Threads specializes in developing high performance brands including nonslip grip and sport socks geared toward Pilates, yoga, barre, dance, and a variety of other active disciplines. The sock and accessories maker also creates products for everyday fashion and functional wear.
“We are excited to partner with Thirty Three Threads. We know they are one of the leaders in the distribution into the Pilates channel and we felt their reach would help us accelerate the growth of our brand,” said Tom Hammett, Chief Executive of Salt & Honey. “Our reformer towels are required equipment for both studios and individuals using reformers for their Pilates practice. Not only extending the life of the reformers but adding that barrier of hygienic protection that goes hand-in-hand with Thirty Three Threads’ grip sock products.”
ABOUT THIRTY THREE THREADS
Thirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego—our home—and it is here that our story comes to life. Our brands—Tavi Noir, ToeSox, and Base 33—all reflect this synergy, although each steps boldly with its own unique personality. We define new trends—in the studio and beyond—driven by our customers’ desire to continually enhance their practice. And we dedicate our days to innovating and creating high-performance and enduring quality products that allow them to lead the active lifestyle they choose with style they love.
We invite you to join our journey.
ABOUT SALT & HONEY
Salt & Honey is the creator of the world’s first Pilates Reformer towel. Designed to keep athletes protected from injury and excess bacteria while working out on a Pilates Reformer, its durable towels are made from superior quality microfiber and eco-friendly elements. Microfiber absorbs water seven times its weight, absorbs moisture and leaves athletes dry while the product’s grip design keeps them safely anchored on the Reformer carriage and headrest.
To view our entire family of brands please visit www.33threads.com.