Water Enhancer Market Expected to Grow 10.4% During the Forecast Period of 2019-2024 - ResearchAndMarkets.com

DUBLIN--()--The "Water Enhancer Market - Growth, Trends and Forecasts (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering.

The global water enhancer market is forecasted to grow at a CAGR of 10.4% during the forecast period (2019-2024).

  • In the global market place, product concentrates like water enhancers are becoming an increasingly common trend in retail. In general, smaller pack sizes provide convenience to the consumers, add value for retailers in terms of value by shelf space, and add margins to the manufacturers.
  • In the modern-day scenario of the retail market, concentrates have a wide variety of applications in end-user industries like bakery, confectionery, and nutrition. These products can be used on the go' and are being increasingly consumed by the consumers, owing to their enriched and nutritious profile.

Key Market Trends

Supermarket/ Hypermarket Dominate the Retail Sector

The supermarket is the obvious local way for water enhancers and other basic food supplies. Supermarkets make up the largest single market for the sale of water enhancers. Supermarkets and Hypermarkets, since they appeared, have played an important role in food and functional beverages distribution. The distribution model through this retail channel is widely accepted by both companies and consumers, due to the increasing consumer interaction with the premium shopping experiences in such retail formats. With an increasing number of consumers already rejecting carbonated soft drinks for health reasons, hypermarket and supermarket shelves have started to flood with healthy water enhancers.

North America Dominates the Global Market

The market for water enhancers has been increasing at a rapid pace as consumers are paying more attention to staying healthy. Consumers have been looking for convenient products to keep themselves hydrated and stay healthy in their regular chore life. People opt for mini-bottles of water drops, concentrated flavor enhancers that instantly transform plain water into a value-added drink, as these drops are claimed to contain health-based ingredients. The shift in consumer preference for nutrient enabled functional drinks from Carbonated Soft Drinks (CSD) increases the potential demand for water enhancers.

Key Topics Covered:

1 INTRODUCTION

1.1 Study Deliverables

1.2 Study Assumptions

1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

3.1 Market Overview

4 MARKET DYNAMICS

4.1 Market Drivers

4.2 Market Restraints

4.3 Porter's Five Forces Analysis

4.3.1 Threat of New Entrants

4.3.2 Bargaining Power of Buyers/Consumers

4.3.3 Bargaining Power of Suppliers

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

5.1 By Distribution Channel

5.1.1 Pharmacy & Health Store

5.1.2 Convenience Store

5.1.3 Hypermarket/Supermarket

5.1.4 Online Channel

5.1.5 Others

5.2 Geography

5.2.1 North America

5.2.1.1 United States

5.2.1.2 Canada

5.2.1.3 Mexico

5.2.1.4 Rest of North America

5.2.2 Europe

5.2.2.1 Spain

5.2.2.2 United Kingdom

5.2.2.3 France

5.2.2.4 Germany

5.2.2.5 Russia

5.2.2.6 Italy

5.2.2.7 Rest of Europe

5.2.3 Asia-Pacific

5.2.3.1 China

5.2.3.2 Japan

5.2.3.3 India

5.2.3.4 Australia

5.2.3.5 Rest of Asia-Pacific

5.2.4 South America

5.2.4.1 Brazil

5.2.4.2 Argentina

5.2.4.3 Rest of South America

5.2.5 Middle East and Africa

5.2.5.1 South Africa

5.2.5.2 UAE

5.2.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

6.1 Market Share Analysis

6.2 Most Active Companies

6.3 Strategies Adopted by Leading Players

6.4 Company Profiles

6.4.1 PepsiCo Inc.

6.4.2 Nestle S.A.

6.4.3 The Coca-Cola Company

6.4.4 The Kraft Heinz Company

6.4.5 Jel Sert

6.4.6 SweetLeaf Stevia Sweetener

6.4.7 Nuun

6.4.8 Dyla LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

For more information about this report visit https://www.researchandmarkets.com/r/rpd22o

Contacts

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Laura Wood, Senior Press Manager
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Related Topics: Soft Drinks

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Soft Drinks