The North America Yogurt Market - Growth, Trends and Forecasts, 2019 - 2024 -

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North America Yogurt Market is forecasted to witness a CAGR of 3.9% during the forecast period (2019 - 2024).

  • The market is mainly driven by the increasingly health-conscious population. Various health benefits associated with yogurt consumption are making people in the region opt for it as a healthy snack option.
  • Some major trends in the yogurt market include reduced-sugar yogurts, novel or exotic flavors in yogurts, and yogurts for the label-conscious.
  • Nutrition-enhanced yogurt and product innovation in yogurt drinks present opportunities to players in the North America yogurt market.

Key Market Trends

Frozen Yogurt Remains the Fastest-Growing Segment

The increase in cases of obesity in North America, particularly in the U.S. and increased awareness among individuals regarding weight management through yogurt consumption are factors expected to help the market grow. The increased health consciousness among consumers has encouraged them to opt for yogurt, as it has various health benefits such as improved digestion, enhanced immune function, and a reduced risk of several diseases, including obesity. Moreover, there are options for low-fat yogurt and reduced-fat yogurt. A US Census Bureau statistic has shown that 37.05 million Americans consumed regular frozen yogurt in 2018, which is higher as compared to its low-fat and reduced-fat variants. According to Cargill, Inc., this strong demand in whole-milk and full-fat yogurt is prevalent as a result of more consumers understanding the benefits of fats in foods.

Innovation in Packaging Trends Driving the Market

Attractive packaging is said to be one of the driving factors for the market. Yogurt is widely available across retail shelves in North America and therefore, packaging plays a crucial role in its sales. In the United States, yogurt is available in packaging of cups, tubs, drinks, and tubes, among which, yogurt sold in cups were found to be the most sold category in 2017, followed by yogurt sold in tubes. This is majorly due to the increasing demand for ready-to-eat food and beverages. Busy lifestyles encourage the use of ready-to-eat on-the-go snacks, and thus cup yogurt is widely sold across the region.

Key Topics Covered:


1.1 Study Deliverables

1.2 Study Assumptions

1.3 Scope of the Study



3.1 Market Overview


4.1 Market Drivers

4.2 Market Restraints

4.3 Porters Five Forces Analysis

4.3.1 Threat of New Entrants

4.3.2 Bargaining Power of Buyers/Consumers

4.3.3 Bargaining Power of Suppliers

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry


5.1 By Type

5.1.1 Spoonable Yogurt

5.1.2 Drinkable Yogurt

5.2 Distribution Channel

5.2.1 Supermarkets/Hypermarkets

5.2.2 Convenience Stores

5.2.3 Specialty Stores

5.2.4 Online Stores

5.2.5 Others

5.3 Geography

5.3.1 North America United States Canada Mexico Rest of North America


6.1 Market Share Analysis

6.2 Most Active Companies

6.3 Most Adopted Strategy

6.4 Company Profiles

6.4.1 General Mills Inc.

6.4.2 Danone

6.4.3 Chobani, LLC.

6.4.4 Schreiber Foods

6.4.5 FAGE USA Dairy Industry, Inc.

6.4.6 Johanna Foods, Inc.

6.4.7 Stonyfield Farm, Inc.


For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Yogurt

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Yogurt