1-Day Conference: Ignite 2019 (London, United Kingdom - July 9, 2019) with 83 Speakers from Among the Leading Lights in the B2B Space & Beyond - ResearchAndMarkets.com

DUBLIN--()--The "Ignite 2019" conference has been added to ResearchAndMarkets.com's offering.

Once a year something special happens for B2B Marketers. 1500 of B2B's brightest come together to make sparks fly at Ignite.

Ignite 2019 will fire-up your inspiration, spark your connections and is the place where new things happen. Ignite 2019 features a carefully curated, high-caliber agenda of keynote speakers, workshops, breakout seminars and interactive sessions - over 60 in total.

This is where you come to Ignite your thinking

  • Reinvigorate and re-energize your marketing
  • More than 1500 fired-up marketers under one roof.
  • An unmatched B2B industry networking experience.
  • 8 content streams to challenge, enlighten and inspire.
  • A customisable agenda with 66 sessions.
  • 83 speakers - from among the leading lights in the B2B space and beyond.
  • Taking place over 8 stages.
  • The Ignite 2019 party - drinks, bites and entertainment.

8 content lead streams on the hottest topics in B2B marketing right now:

Strategy

The Strategy stream will host the best of the best in the B2B industry. Topics being covered are:

  • Developing performance marketing.
  • Raising awareness to drive leads.
  • Content and your strategy.
  • Planning and implementing.
  • Personal Branding.

Martech

  • Getting the best out of MA.
  • Tech stack: Build or rent?
  • New tech alert - how to deploy what's coming.
  • Building tech skills in your team.
  • Tech onboarding and platform selection.
  • How to run a tech audit, and ditch the falling platforms.

CX

  • Defining and managing the customer journey.
  • Ambassadorship and advocacy.
  • Managing CX company-wide.
  • Customer success - what is it, and why do you need it?

Insights

  • More effective marketing through better data.
  • Big data and cognitive marketing.
  • Your NPS, metrics and revenue growth.
  • Social listening.
  • Evaluating creative.

Engagement

  • How to connect with the customer.
  • Getting the best out of your content marketing.
  • Techniques to improve your CRM.
  • How to use influencer marketing effectively.
  • Emotional marketing and hyper-personalisation.
  • Your brand, and finding the tone of voice that will work for you

ABM

  • Setting up an ABM programme from scratch.
  • Accelerating your ABM programme from strategic to programmatic.
  • Creating your ABM tech stack.
  • Using agencies for ABM excellence.
  • Sales and marketing alignment.

Leadership

  • Building the perfect team.
  • Understanding the stakeholder group - who do you need to influence?
  • Next generation leaders - finding them and being one.
  • The fundamental skills of a B2B leader.

Brand

  • How to build and refine your value proposition
  • Brand consistency and management in the digital age
  • Building employee brand engagement and commitment
  • Brand measurement and valuation

Agenda

8:00 AM - 9:00 AM

  • Breakfast

9:00 AM - 9:10 AM

  • Welcome and introduction to Ignite 2019 by B2B Marketing's Editor-in-chief Joel Harrison

9:10 AM - 9:50 AM

  • Strategy
  • Marketing and the need to think differently.

10:00 AM - 10:30 AM

  • Martech
  • Attention marketers, take the reins on revenue

10:00 AM - 10:30 AM

  • CX
  • CX: Why timing is everything

10:00 AM - 10:30 AM

  • Insights
  • Why brands matter more but are valued less

10:00 AM - 10:30 AM

  • Engagement
  • Using data & insights to execute campaigns

10:00 AM - 10:30 AM

  • ABM
  • PANEL: ABM for every budget - 10K, 35K and 100K blueprints

10:00 AM - 10:30 AM

  • Leadership
  • Developing a transformative digital marketing road-map

10:00 AM - 10:30 AM

  • Brand
  • Creating epic customer experiences

10:40 AM - 11:10 AM

  • Strategy
  • How Sandvik is driving digitisation at scale

10:40 AM - 11:10 AM

  • Martech
  • Growing a martech mindset

10:40 AM - 11:10 AM

  • CX
  • Become the CXpert your customers deserve

10:40 AM - 11:10 AM

  • Insights
  • From Insights to ROI: How to make data-based decisions to save your career and boost your team performance

10:40 AM - 11:10 AM

  • Engagement
  • The Battle of the Big Idea: How we defied gravity to turn our big idea into the World's Best Global Campaign

10:40 AM - 11:10 AM

  • ABM
  • ABM is all grown up - and O2 have the results to prove it

10:40 AM - 11:10 AM

  • Leadership
  • How to build a high performance, award-winning B2B marketing team

10:40 AM - 11:10 AM

  • Brand
  • How to build a remarkable brand out of an existing one

11:10 AM - 11:40 AM

  • Morning break

11:40 AM - 12:10 PM

  • Strategy
  • Breaking down the silos across the top of funnel: A new way for B2B marketers to orchestrate customer acquisition

11:40 AM - 12:10 PM

  • Martech
  • Making marketing automation a reality

11:40 AM - 12:10 PM

  • CX
  • Enabling agile CX using voice

11:40 AM - 12:10 PM

  • Insights
  • Market like a B2C Marketer: A framework for insight-led ABM at scale

11:40 AM - 12:10 PM

  • Engagement
  • Are you ready to Kill the PDF?

11:40 AM - 12:10 PM

  • ABM
  • Using martech to take your ABM strategy to the next level

11:40 AM - 12:10 PM

  • Leadership
  • PANEL: Inside out and outside in: how to succeed with internal agencies in B2B

12:20 PM - 12:50 PM

  • Strategy
  • The Future of Life: B2B engagement and experience at hyperspeed

12:20 PM - 12:50 PM

  • Martech
  • Unifying a Global Network: Managing a global rebrand across 147 territories in just 3 months!

12:20 PM - 12:50 PM

  • CX
  • Data Analytics and Artificial Intelligence - the path to customer centricity

12:20 PM - 12:50 PM

  • Insights
  • How to use UX thinking to generate meaningful marketing insights

12:20 PM - 12:50 PM

  • Engagement
  • It's time to compete on your story, not your product

12:20 PM - 12:50 PM

  • ABM
  • ABM: Getting it right first time.

12:20 PM - 12:50 PM

  • Leadership
  • Turning agile marketing from theory to reality - the Ricoh way

12:20 PM - 12:50 PM

  • Brand
  • Brand to demand: how Genpact's programmatic mentality has helped them rebrand, reinvent and still deliver ROI

12:50 PM - 1:50 PM

  • Lunch

1:50 PM - 2:20 PM

  • Insights
  • Your old KPI report template is not taking you anywhere. Do this instead

1:50 PM - 2:20 PM

  • Engagement
  • Clash of the tech heads: the B2B buying committee

1:50 PM - 2:20 PM

  • ABM
  • Scaling insight - the key to unlocking ABM success - without breaking the bank

1:50 PM - 2:20 PM

  • Leadership
  • Why sales enablement is catching fire

1:50 PM - 2:20 PM

  • Brand
  • An audience with three of our B2B marketing visionaries - invitation only

2:30 PM - 3:00 PM

  • Strategy
  • Two years, 50,000 miles, 4000 car dealers - an online odyssey

2:30 PM - 3:00 PM

  • Martech
  • How marketing professionals can harness AI for business growth

2:30 PM - 3:00 PM

  • CX
  • B2B trends & commerce solution as LEGO blocks

2:30 PM - 3:00 PM

  • Engagement
  • The role of creativity and emotive engagement in B2B Marketing

2:30 PM - 3:00 PM

  • ABM
  • Everything you wanted to know about ABM (but were afraid to ask!)

2:30 PM - 3:00 PM

  • Leadership
  • Let's talk talent - Why EQ focused CMO's are the future of Marketing

2:30 PM - 3:00 PM

  • Brand
  • Peddling outside of its comfort zone - How Dimension Data hit top gear by reinventing brand perceptions at the Tour de France

3:10 PM - 3:40 PM

  • CX
  • How Prysmian dug deep to raise its game

3:10 PM - 3:40 PM

  • Insights
  • Why data science will help you suck less at marketing

3:10 PM - 3:40 PM

  • Engagement
  • How to increase brand awareness, credibility and trust by working with B2B Influencers

3:10 PM - 3:40 PM

  • ABM
  • Why social selling isn't working for ABM and what to do about it

3:10 PM - 3:40 PM

  • Leadership
  • The long game: what it takes to succeed in the era of marketing accountability

3:10 PM - 3:40 PM

  • Brand
  • Cacophony or Symphony? The 5 value proposition mistakes that will leave your brand out of tune

3:40 PM - 4:00 PM

  • Afternoon break

4:00 PM - 4:30 PM

  • Martech
  • How to run a tech audit... and ditch the failing platforms

4:00 PM - 4:30 PM

  • CX
  • Human experience meets the enterprise

4:00 PM - 4:30 PM

  • Insights
  • Don't let slow load time kill your ROI

4:00 PM - 4:30 PM

  • Engagement
  • How SAP is winning with social selling and employee advocacy

4:00 PM - 4:30 PM

  • ABM
  • The paradox of agile and strategic ABM

4:00 PM - 4:30 PM

  • Brand
  • Discovering the power of yes - how purpose is a lighthouse in a sea of sameness

4:40 PM - 5:15 PM

  • Strategy
  • Managing your bloody stakeholders: The single most important success factor in B2B marketing

For more information about this conference visit https://www.researchandmarkets.com/r/n8yr61

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Advertising and Marketing

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Advertising and Marketing