Singer has been a leader in the food and beverage industry for more than 20 years, with successes at Kraft, Heinz, and most recently as Vice President of Customer Development at Ruiz Foods. He received an honors bachelor’s degree from the University of North Carolina at Chapel Hill and a master’s degree in business administration from Pepperdine University. Singer brings extensive experience in strategic planning, customer and category development, team leadership, as well as profit optimization.
“The Whole Coffee Company’s proprietary technology is reinventing coffee as we know it. It is exciting to help launch new product forms and category applications into the marketplace that offer substantial taste, convenience, performance, and health benefits,” Singer said.
“As we continue to position The Whole Coffee Company as a global leader in building large and exciting new coffee-based consumer product categories, David has the successful track record, business acumen, and vision to lead our talented sales and marketing teams,” commented David G. Burke, CEO of The Whole Coffee Company.
ABOUT WHOLE COFFEE COMPANY AND PROSPEQUITY PARTNERS
ProspEquity Partners (PEP), the Tampa, Fla.-based private equity firm building shareowner value through conscious capitalism and a dedication to people and local communities, owns a majority stake in The Whole Coffee Company. The partnership between PEP’s world-class operational executive expertise and ecosystem of strategic partners and advisors and The Whole Coffee Company’s industry-leading coffee product development team is launching a coffee revolution that will rapidly scale The Whole Coffee Company’s worldwide market penetration.
“The continued expansion of The Whole Coffee Company’s proprietary coffee technology processes throughout the U.S. retail market is a key objective in ProspEquity Partners’ and The Whole Coffee Company’s global strategy to create a new coffee experience that will drive significant consumer demand and solid returns for our business partners,” commented Christopher D. Ramonetti, managing partner and chief executive officer of ProspEquity Partners, and The Whole Coffee Company board chair.