Global Digital OOH Market Report 2019 - Industry Trends, Share, Size, Growth, Opportunity and Forecast to 2024 - ResearchAndMarkets.com

DUBLIN--()--The "Digital OOH Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The global digital OOH market is expected to grow at a CAGR of 11% during 2019-2024

Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.

In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors.

As a result, companies are focusing on adopting digital OOH as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively.

Additionally, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes.

This latest report provides a deep insight into the global digital OOH market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc.

This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global digital OOH market in any manner.

Key Questions Answered in This Report:

  • How has the global digital OOH market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global digital OOH industry?
  • What is the breakup of the market based on the format type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the global digital OOH industry?
  • What are the key driving factors and challenges in the global digital OOH industry?
  • What is the structure of the global digital OOH industry and who are the key players?
  • What is the degree of competition in the global digital OOH industry?
  • What are the profit margins in the global digital OOH industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.4 Market Estimation

2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Digital OOH Market

5.1 Market Overview

5.2 Market Performance

5.3 Market Breakup by Format Type

5.4 Market Breakup by Application

5.5 Market Breakup by End-User

5.6 Market Breakup by Region

5.7 Market Forecast

6 Market Breakup by Format Type

6.1 Digital Billboards

6.2 Video Advertising

6.3 Ambient Advertising

6.4 Others

7 Market Breakup by Application

7.1 Outdoor

7.2 Indoor

8 Market Breakup by End-User

8.1 Retail

8.2 Recreation

8.3 Banking

8.4 Transportation

8.5 Education

8.6 Others

9 Market Breakup by Region

10 SWOT Analysis

10.1 Overview

10.2 Strengths

10.3 Weaknesses

10.4 Opportunities

10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview

12.2 Bargaining Power of Buyers

12.3 Bargaining Power of Suppliers

12.4 Degree of Competition

12.5 Threat of New Entrants

12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure

14.2 Key Players

14.3 Profiles of Key Players

14.3.1 JCDecaux

14.3.2 Clear Channel Outdoor Holdings Inc.

14.3.3 Lama Advertising Company

14.3.4 OUTFRONT Media

14.3.5 Daktronics

14.3.6 Prismview LLC NEC Display Solutions Ltd.

14.3.7 Oohmedia! Ltd.

14.3.8 Broadsign International LLC

14.3.9 Aoto Electronics Co. Mvix, Inc.

14.3.10 Christie Digital System

14.3.11 Ayuda Media System

14.3.12 Deepsky Corporation Ltd.

For more information about this report visit https://www.researchandmarkets.com/r/4py1fi

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Outdoor Advertising

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Outdoor Advertising