A key factor driving the growth of the global frozen bakery products market is the increased shelf life offered by frozen bakery products. These products have a longer shelf life as compared to fresh food products. Retailers are selling frozen bakery products to ensure long-lasting freshness. The freezing technology maintains the characteristics of directly processed products or fresh food products. In addition, it also prevents microbial activity while killing the food poisoning causing pathogens. Furthermore, frozen bakery products often lock the freshness and offer consistent quality throughout the shelf life of the food product while helping end-users avoid unnecessary wastage. Thus, growing awareness regarding the advantages of frozen bakery products will boost market growth during the forecast period.
As per Technavio, the growing consumer inclination toward clean-label frozen bakery products will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global frozen bakery products market 2019-2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
Global frozen bakery products market: Growing consumer inclination toward clean-label frozen bakery products
Clean-labeling has emerged as a consumer-driven initiative encouraging food manufacturers to produce bakery products with minimal artificial additives. Various consumers are reluctant to purchase food products with many chemical substances on the labels. In addition, consumers are making informed purchase decisions based on the ingredients used in food products. This has further led to an increase in demand for frozen bakery products which are free from chemicals, artificial ingredients, and allergens. Thus, the rising demand for clean-labeled products is encouraging market vendors to offer frozen bakery products free from unsafe and artificial ingredients. Thus, the growing popularity of clean-label frozen bakery products will eventually boost market growth during the forecast period.
“Private label frozen bakery products are gaining prominence among stakeholders across different stages of the supply chain. The launch of private label frozen bakery products enables retailers to promote their own products particularly, in the supermarket and hypermarket chains. They can engage in-store promotions to increase the sale of their private-label frozen bakery products. Thus, the rising launch of frozen bakery products will drive market growth during the next few years,” says a senior research analyst at Technavio.
Global frozen bakery products market: Segmentation analysis
This market research report segments the global frozen bakery products market by product (frozen cakes, frozen pies, frozen cookies and crackers, and frozen pastries) and geographic regions (Europe, North America, APAC, South America, and MEA).
Europe led the market in 2018, followed by North America, APAC, South America, and MEA respectively. The market high market share of Europe can be attributed to the increasing demand for frozen bakery products in Germany, Italy, France, and the UK.
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Five Forces Analysis
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