PL Promise Raises the Competitive Bar by Lowering Rates

Reprice of PL Promise Term Life Insurance Provides Even More Affordable Coverage

LYNCHBURG, Va.--()--Pacific Life reinforced its commitments to serving the needs of the broad market consumer with affordable life insurance with death benefit protection by lowering rates for PL Promise Term.1 This most recent reprice sets a new competitive bar in the term marketplace with rate decreases across 65% of ages and risk classes.

Highlights of the term product reprice include:

  • Competitive positioning for Preferred Best No Nicotine Use (PBNN), Preferred No Nicotine Use (PNN), and Select No Nicotine Use (SLNN) risk classes – all term durations, male/female, all ages
  • 25-year term duration competitive across all risk classes

This reprice positions PL Promise Term to be even more competitive especially in our sweet spots,” said Brynn Thabet, assistant vice president of product management in the broad market channel of Pacific Life. “You can rely on Pacific Life to remain committed to the term marketplace and the needs of the broad market consumer.”

In addition to the new pricing, PL Promise Term features:

  • PL Smooth Sailing fluidless underwriting
  • eCapabilities that help streamline the life insurance application process

Contact your Brokerage General Agent or financial professional2 to find out more about the pricing in your location.

Coverage for the Broad Market

For the broad market, U.S. households with annual income of $50,000 to $250,000, Pacific Life offers competitively priced PL Promise life insurance products and the convenience of no additional medical exams or bodily fluids for eligible clients ages 50 to 69 through a fluidless underwriting program, PL Smooth Sailing. To learn more about PL Promise, interested life insurance producers can contact the Lynchburg office sales desk at (844) 238-4872, option 3 or

About Pacific Life

For more than 150 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative products and services that provide value and financial security for current and future generations. Pacific Life counts more than half of the 100 largest U.S. companies as its clients and has been named one of the 2019 World’s Most Ethical Companies® by the Ethisphere Institute. For additional company information, including current financial strength ratings, visit

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2019 is compiled by Pacific Life using the 2019 FORTUNE 500® list.

1PL Promise Term is level premium term life insurance. Policy Form #P16LYT or ICC16 P16LYT and S16LYT 10, S16LYT 15, S16LYT 20, S16LYT 25, or S16LYT 30, based on level premium period chosen and state of policy issue.
2In order to sell life insurance, a financial professional must be a properly licensed and appointed life insurance producer.

Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues.

Life insurance is subject to underwriting and approval of the application.

This material may not be used in New York.

Pacific Life's home office is located in Newport Beach, CA.


Steve Chesterman
(949) 219-3243


Steve Chesterman
(949) 219-3243