SEATTLE--(BUSINESS WIRE)--The global yerba mate market was valued at US$ 1,251.0 Mn in 2018, and is projected to exhibit a CAGR of 3.1% over the forecast period (2019 – 2027), in terms of revenue.
Key Trends and Analysis of the Global Yerba Mate Market:
The yerba mate market is expected to witness significant growth over the forecast period. This is owing to factors such as increasing demand for yerba mate attributing to its health benefits and high number of product launches. For instance, in March 2018, Wisdom Natural Blends launched new range of herbal beverage blends such as organic yerba mate unsweetened tea, yerba mate tulsi herbal blend with stevia, and others, at the 2018 Natural Products Expo West held in California, U.S.
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Yerba mate helps in proper digestion by stimulating the production of bile and gastric acids. It also helps in reduction of stomach bacteria by keeping colon clean for effective body waste removal, thereby helping in reducing bad breath. The presence of amino acids and antioxidants in yerba mate prevents the accumulation of body cholesterol and fat on artery walls, thus maintaining easy flow through bloodstream. Therefore, yerba mate helps in prevention of arteriosclerosis, which can cause heart attack or stroke. Aforementioned benefits are key driving factors, which increase consumption of yerba mate, thereby boosting growth of the market.
Moreover, key players in the market are focused on adopting partnership and collaboration strategies to enhance their market share. For instance, in April 2019, New Age Beverage Corporation, a natural and organic beverages company based in the U.S., partnered with Wal-Mart. The partnership was focused on expanding distribution of products of New Age Beverage Corporation’s Marley Brand, including yerba mate, across the U.S.
However, side effects of yerba mate high and prolonged consumption is expected to act as a major restraint for the yerba mate market growth over the forecast period
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Key Market Takeaways:
- The global yerba mate market is expected to exhibit a CAGR of 3.1% during the forecast period in terms of revenue. The market for yerba mate is driven by increasing demand for healthy substitutes over tea, coffee or other energy drink. Yerba mate is rich in antioxidants and aids to boost the immune system. Therefore, the consumption for yerba mate is expected to increase, owing to these advantages, thereby generating high revenues for the global yerba mate market.
- Among form type, the liquid concentrate segment accounted for the largest revenue share of 64.4% in the global yerba mate market in 2018. The liquid concentrate segment constitutes of both yerba mate drink products and concentrate products. Several companies offer yerba mate tea in liquid concentrate such as RFI, which offers liquid extracts and concentrate of organic brewed yerba mate and organic roasted yerba mate. These concentrates are used in food products, beverages, and for nutraceutical applications. Pixie, a yerba mate brand, offers yerba mate concentrate, which is Kosher certified, gluten-free certified, and non-GMO verified. Therefore, the liquid concentrate segment is expected to witness significant growth over the forecast period.
- Increasing investments in the ready-to-drink (RTD) yerba mate beverages is expected to boost the market growth over the forecast period. For instance, in December 2018, Yerbae, a manufacturer of sparkling waters with yerba mate, raised US$ 5 million. The company focuses on using the funding to expand distribution of its products including yerba mate beverages in the U.S. Moreover, the company also partnered with metro distributor, Big Geyser to expand its product distribution.
- Key players operating in the global yerba mate market include, Pure Leaf Naturals, Ecoteas, Yuyo Drinks Ltd, Mate Factor, Kraus, Wisdom Natural Brands, LA Virginia S.A., and Guayaki Sustainable Rainforest Products, Inc.
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