Prudential Financial Makes $10 Million Investment in Mission-Driven Fintech Aura

This new investment will help Aura provide more affordable loans to more people

SAN FRANCISCO--()--Prudential Financial (NYSE: Pru) has completed a $10 million investment in Aura, a mission-driven financial technology company that offers affordable loans to hard-working families.

This new funding comes at a time of rapid growth for Aura, in which the company has provided approximately $500 million in loans to more than 350,000 borrowers at over 1,200 partner locations since its founding in 2014. Aura uses technology that goes beyond the credit score to determine borrowers’ ability to repay and enables local businesses to administer credit applications.

To date, Aura has raised $100 million in equity funding. Aura will use this new investment to scale and provide more loans to more borrowers.

“At Aura, we harness data to provide affordable loans to borrowers with low or no credit,” said James Gutierrez, CEO of Aura. “As borrowers pay back their loans, they build credit, which makes it easier to achieve their dreams. Prudential’s investment will help Aura scale and enable us to make more affordable loans to more families.”

Prudential has been a pioneer in impact investing and is building a $1 billion portfolio of investments that delivers both financial returns and meaningful social impact.

“Aura’s accessible, responsible alternative to payday lending is directly aligned with Prudential’s mission to make lives better by solving the financial challenges of a changing world,” said Gerald Pambo-Awich, Director of Strategic Initiatives & Impact Investments at Prudential. “Our investment in Aura will help further accelerate our ongoing work to increase access to capital among those who might otherwise go without it and put more individuals and families on the path to financial wellness.”

Millions of working families in America lack access to safe and affordable loans and are vulnerable to predatory lenders. Working with financial institutions like Prudential, Aura is able to provide borrowers with affordable loans that have saved them hundreds of millions of dollars in additional fees and interest by avoiding predatory options. Two-thirds of Aura’s borrowers have grown their credit score by an average of 285 points from their first to second loan.

Aura loans are made possible by its innovative social bonds program, which enables banks and other financial institutions to invest in loans to low-income individuals, while generating compelling returns. In total, Aura has raised over $403 million in social bonds across 21 bond issuances.

About Aura:

Aura is a technology-powered, Community Development Financial Institution (CDFI) that provides small, affordable loans to working families in America. Aura’s mission is to build financially healthy low-income communities by providing empowering financial services to America’s 66-million underbanked and unbanked. Aura has pioneered a cloud-based lending technology that enables trusted local businesses to submit credit applications for centralized review and approval by its proprietary scoring algorithms.

Currently available in nearly 1,200 locations across California, Texas, Illinois and Arizona, Aura has provided hundreds of thousands of credit-building, responsible loans to low-income households since launching in 2014. Aura was founded in 2012 by James Gutierrez, Kevin Kang, and Randy Wong. All three founders helped create and scale Oportun, a CDFI and one of Time Magazine’s Top 50 Most Genius Companies in 2018.


Scott Gerber,, 4082024255


Scott Gerber,, 4082024255