Dr. Praeger’s Launches Initiative to Shed Light on Veggie Consumption, Motivate Adoption of Healthy Plant-based Diets

- Free Online Veggie Tracker Helps Make Eating Veggies Fun and Rewarding -

Veggie Tracker is a free online tool to check your intake, get inspired, track your progress and live a healthier, veggie-full life. Learn more and sign-up today at www.veggietracker.com. (Photo: Business Wire)

ELMWOOD PARK, N.J.--()--Nearly nine out of 10 Americans aren’t getting enough vegetables* – and they don’t even realize it. It’s the impetus behind the Veggie Tracker (www.veggietracker.com), a new online tool that helps people check their eating habits against the USDA’s recommended three cups a day. Dr. Praeger’s, a pioneer in plant-based convenience foods, produced the free tracker, which is loaded with tips, recipes and motivational rewards.

“Most of us already know we should be eating more vegetables. Their power to help us feel better and lead healthier lives is exactly what our company was founded on,” says Dr. Praeger’s CEO Larry Praeger, whose father, a heart surgeon, founded the company. “While more and more people are adopting plant-based diets, there’s still a long way to go toward reaching recommended consumption levels. Through the Veggie Tracker, our ultimate goal is to help people thrive. The biggest impact we can make is helping people fall in love with veggies and adopt eating habits that last a lifetime.”

Eaters who sign up for the Veggie Tracker will find an easy tool for keeping track of their daily veggie intake with a simple searchable veggie database that tracks and shares personal progress against the goal of eating three cups a day. To encourage adoption of new veggie eating habits, users are encouraged to track continuous seven- and 21-day periods and motivated with prizes and incentives like kitchen must-haves ranging from cutting boards and produce bags to kitchen appliances.

In addition to veggie tracking, the site shares free resources to make living a healthier, veggie-full life easy. Everyone who signs up receives:

  • A free e-book packed with helpful resources to embrace a veggie life
  • Daily reminders and motivation to hit three cups a day
  • Access to a private Facebook group for advice and inspiration from nutritionists and fellow veggie trackers
  • A seven-day meal plan to help users take the guesswork out of reaching the 3 cups a day target

About Dr. Praeger’s

Dr. Praeger’s Sensible Foods was founded in 1994 by two practicing cardiothoracic surgeons. The doctors set out on a simple mission to make eating healthfully delicious. Today, the family-owned and operated company is a leader in the all-natural, vegetarian, vegan, and gluten-free frozen food categories. The company's wide-ranging line of products includes veggie burgers, bowls, cakes, puffs and hash browns, as well as sustainable seafood items, Kid's Littles and more. For more information visit www.drpraegers.com.

*Source: Centers for Disease Control and Prevention


Katie Kieper, Maxwell PR
(503) 231-3086 / katiekieper@maxwellpr.com

Release Summary

Dr. Praeger's launches the Veggie Tracker, a free online tool to track your daily veggie intake, plus loads of tips, recipes and motivational rewards!


Katie Kieper, Maxwell PR
(503) 231-3086 / katiekieper@maxwellpr.com