CHICAGO--(BUSINESS WIRE)--For most, June 21 means a little extra summer during the 12 hours of summer solstice daylight. For Senior Lifestyle, June 21 also means 12 hours of dance as the company’s residents, families, team members and business partners in a 12-hour virtual dance marathon called The Longest Dance to raise support and awareness for the 50 million people battling Alzheimer’s.
The Longest Dance marks Senior Lifestyle’s third year joining the Alzheimer’s Association as a global partner during The Longest Day. Seniors at all communities across the country will submit videos of dances through different decades, inviting anyone who would like to support finding a cure for Alzheimer’s to send in their own video footage to join the marathon. Their goal is to reach a full 12 hours of dancing for the 12 hours of daylight.
“For many of us, dancing can feel silly or undignified, especially when you don’t know the steps. For our seniors with dementia and Alzheimer’s, this is what each day can begin to feel like as they slowly forget some of the most basic steps to daily living,” Cathleen O’Brien, Vice President of Resident Experience, said.
O’Brien added that raising awareness through dance also reflects Senior Lifestyle’s signature dancing couple logo, and has created an opportunity to collaborate across the country in a bit of friendly dance competition between communities. The company’s ‘dancing through the decades’ theme has inspired not just Senior Lifestyle’s residents, but also its team members and vendors to join the dance as a way to fight for a cure for Alzheimer’s disease. The Chicago-based home office is no exception, with each corporate department also submitting a dance video to participate.
“Families and residents alike will tell you one of the most challenging aspects of memory loss is feeling that loss of dignity. That’s why this year, we’re challenging all of our residents, family members, team members, business partners, and friends to become a little undignified by joining the dance to help fight for the dignity of those battling Alzheimer’s disease,” O’Brien said.
To join Senior Lifestyle in The Longest Dance, the team encourages anyone to submit their own dancing via social media by using the hashtag #SLCLongestDance, or via email at SLClongestdance@gmail.com; for music inspiration, visit the official The Longest Dance playlist. Viewers can tune in to Senior Lifestyle’s Facebook page on June 21 to view the video live.
About Senior Lifestyle:
Senior Lifestyle, founded in 1985, is a privately-held, owner-operator and developer of seniors housing communities. With a portfolio of more than 170 communities located throughout 27 states, Senior Lifestyle offers independent living, assisted living, memory care and skilled nursing for the luxury, moderate and affordable segments. Senior Lifestyle has been routinely recognized as a leader in the delivery of innovative programs and hospitality services for all levels of care. For more information, visit www.seniorlifestyle.com.