More than 100 Entrepreneurs and Small Businesses Move on to Next Step During Walmart’s 6th Annual Open Call Event

Companies from across the country attend informative two-day supplier event, culminating with pitches to Walmart buyers

Representatives from Sweety Ice Cream with Walmart’s Chief Merchandising Officer Steve Bratspies after getting an “on the spot” deal during the opening session of 2019 Open Call. (Photo: Business Wire)

BENTONVILLE, Ark.--()--Hundreds of entrepreneurs and small businesses lined the halls at Walmart’s Home Office on Wednesday to pitch their U.S.-manufactured products to Walmart buyers, hoping to land on store shelves and create more American jobs. During the sixth annual Open Call event, more than 100 companies moved on to the next step, with several dozen getting deals on the spot to go on Walmart store shelves. Everyone received valuable feedback on their product from the buyer, and – for the fourth year in a row – Walmart offered all suppliers with shelf-stable items the opportunity to sell on

In addition to pitch meetings, the two-day event provided informative sessions for supplier-hopefuls. These included a supplier mentoring session, a discussion on how suppliers can grow their businesses and a presentation on how to get products ready for retail. Wednesday morning featured award-winning entrepreneur and CEO Larry Broughton sharing strategies on how entrepreneurs can take their business to the next level. Attendees received autographed copies of his latest best-selling book.

Walmart CEO Doug McMillon – who once worked as a buyer for the company – also addressed the eager entrepreneurs. He shared why buying local products makes economic sense and is good for the communities Walmart serves: “If we can create great local jobs, we’re going to have better stores and better, stronger communities,” said McMillon. “We love to buy things that are close to our distribution centers and our stores because it creates those jobs, while also helping us be more efficient. So, this is strategic and something we should be doing as a business. But we also bring an emotional component to this because we care about people. We want everybody who has anything to do with Walmart – whether they’re a customer or an associate or a supplier of ours – to benefit.”

The companies in attendance represented a broad geography, including 48 states, the District of Columbia, Puerto Rico, Canada, Mexico and Australia. Collectively, their impact on the U.S. manufacturing sector can be felt across the country, as they are manufacturing their products in 44 different states, the District of Columbia and Puerto Rico.

"Walmart always sounded like the company that is impossible to get into,” said Toyin Kolawole, founder and CEO of Iya Foods. “Walmart is the only grocery chain to give us such an opportunity like this as a small business. I don’t know of any other store that does an Open Call event the way Walmart does."

2019 Open Call attendees moving on to the next step include:

  • Boat Bling, Phoenix, Arizona – hot sauce
  • Jarratt Industries, LLC, Fayetteville, Arkansas – bug blocker socks
  • Sweety Ice Cream, Monterey Park, California – matcha green tea mochi ice cream
  • Sierra Sage Herbs, Lyons, Colorado – organic hand moisturizer
  • Kira Labs, Inc., Pompano Beach, Florida – anti-aging retinol shower gel
  • Iya Foods LLC, North Aurora, Illinois – spicy fried rice seasoning
  • Foppers Pet Treat Bakery, Logansport, Indiana – dog bones
  • Michigan Ladder Company, Ypsilanti, Michigan -- fiberglass step ladder
  • Plastilite, Omaha, Nebraska – biodegradable foam cooler
  • Magic Ninja Dust, Flemington, New Jersey – liquid chalk for gymnasts and climbers
  • FTI Brands LLC, Columbus, Ohio – shoe scuff mark remover
  • 503 Distilling, Oregon City, Oregon – canned cocktail
  • Alamo Candy Company, San Antonio, Texas – strawberry candy strips
  • Jody's Gourmet Popcorn, Norfolk, Virginia – caramel corn
  • Ivy City Smokehouse, Washington, DC – smoked salmon jerky
  • Medella Laboratories, Wausau, Wisconsin – natural children’s probiotics

Walmart is leading the way through its commitment to purchase an additional $250 billion in products made, sourced or grown in the U.S. by 2023. The Open Call event underscores that commitment and helps Walmart make a difference on something customers care about.

Join the Open Call conversation on social media channels using #WalmartOpenCall.

For more information on Walmart’s commitment to U.S. manufacturing, visit

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, over 275 million customers and members visit our more than 11,300 stores under 58 banners in 27 countries and eCommerce websites. With fiscal year 2019 revenue of $514.4 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting, on Facebook at and on Twitter at


Walmart Media Relations
Tiffany Wilson or Charles Crowson


Walmart Media Relations
Tiffany Wilson or Charles Crowson