CINCINNATI & WASHINGTON--(BUSINESS WIRE)--Amify, a turnkey solution for brands seeking to maximize sales and optimize their presence on Amazon, today named Andy Cipra its new Chief Marketing Officer. Cipra brings to Amify decades of experience leading marketing efforts for some of the world’s biggest brands, including Procter & Gamble, 3M and Dish Network. Cipra will lead Amify’s HQ2 in Cincinnati, where the company has a warehouse strategically positioned near Amazon’s planned CVG Prime Air Hub.
“We are thrilled to welcome Andy Cipra to the Amify team,” said Ethan McAfee, founder and CEO of Amify. "Andy's marketing expertise and success as a brand builder map perfectly to our business development goals and ambitious growth strategy. With his marketing leadership onboard, Amify is well positioned to be the number one Amazon brand partner in the world."
Cipra arrives at Amify after a highly successful career that began at Procter & Gamble, where he managed campaigns for billion-dollar brands, including Crest, Iams and Vicks. Cipra later led marketing at Dish Network serving as vice president and interim CMO. Most recently, he has been an executive at several technology start-ups including MedAvail, Safe-Rx and Boom Supersonic.
“I am excited to join Amify to help companies find success on Amazon, an increasingly complex, yet vital, channel for brands in nearly every category,” said Cipra. “Brands must have an Amazon strategy if they want to effectively connect with shoppers, and maximize their marketplace potential. We are focused on being the preferred partner for brands looking to leverage our deep Amazon expertise to drive growth with our unique offering that combines technology, insights and world-class capabilities in a turnkey solution.”
As the retail world becomes increasingly digital, it is critical that retailers connect with consumers online. As the leading e-commerce platform worldwide, a strong Amazon presence can help brands thrive. In his new position as CMO, Andy will work to innovate Amify’s brand strategy and help the company continue its mission to maximize the marketplace for Amazon sellers.
Amify, a venture-backed two-time Inc 500 award winner, offers a turnkey solution that allows brands to maximize their potential on the Amazon marketplace. Using an end-to-end strategy, Amify has partnered with over 1,000 brands and accrued over $100 million in sales on Amazon. Amify’s customized strategies help brands adapt to the ever-changing Amazon landscape. Industry expertise and a data-driven approach power a complete solution that includes account management, brand protection, sales acceleration and content enhancement. For more information, please visit https://goamify.com.