TORONTO--(BUSINESS WIRE)--Postmedia Network Inc. (“Postmedia”) today announced the launch of a new brand campaign featuring compelling news photos from Postmedia’s award-winning team of photojournalists. Running in Postmedia’s daily broadsheet newspapers with the headline Inform, Connect, Enlighten and in the Sun newspapers with the headline Inform, Provoke, Engage – the campaign features images that have been locally selected for their significance, impact and beauty.
“This campaign underscores the fact that a great picture can tell an entire story, ask an important question or demand immediate action all in one captured moment,” said Lucinda Chodan, Senior Vice President Content, Postmedia. “Our talented photojournalists shine in this new initiative that invites readers to connect with stories from communities across Canada.”
The campaign was developed in house by Postmedia’s marketing team and is being supported with print and digital ads across the Postmedia network. The curated collection of images includes: the award-winning photo of the hockey sticks memorial from the Saskatoon StarPhoenix, elite triathletes at Hawrelak Park from the Edmonton Sun, the construction of the new Champlain Bridge from the Montreal Gazette and hammering a ball into left field from the Toronto Sun. Ads will run in 15 newspaper brands with the first ads appearing today.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 140 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com or www.postmediasolutions.com/about-us/.