RALEIGH, N.C.--(BUSINESS WIRE)--Flagship Social, a new social media and executive branding firm, launched today to meet the growing demand by high-level executives, entrepreneurs, public figures and other prominent individuals for strategies to build and connect personal and business brands with business goals. Kennedy Ricci has been named CEO of the new company, which previously operated as part of the Raleigh-based marketing and analytics agency AdLove Media.
Flagship Social’s team of social media and communications professionals will focus on the highly specialized area of personal executive branding, leveraging social media channels and influencer networks to help companies and their leadership teams achieve broader business goals. Among the comprehensive services the firm offers are:
- Social media strategy and planning within the context of overarching business goals, brand standards and compliance guidelines
- Personalized brand voice and profile development
- Compelling content creation
- Ongoing posting and engagement with audiences across social media channels, including Facebook, Instagram, Twitter, LinkedIn and other news and online platforms
- Targeted influencer outreach and network building
- Analytics and performance reporting against measurable and tangible business objectives
“At the executive level, use of social media must be professional, but also strategically personal for it to be genuine and engaging,” said Kennedy Ricci, CEO, Flagship Social. “As the most visible and trusted brand ambassador for an organization, an executive’s personal brand and the way it is expressed has a major impact on how customers, employees and investors will perceive and interact with the company.”
Numerous studies have shown that managing executives’ social media engagement has become an important business function and source of competitive advantage for many companies. More than nine in 10 respondents (94%) to a recent Brandfog study agreed that, by actively engaging on social media, the CEO and an organization’s executive leadership team enhance their company’s brand image. Yet, in their official leadership role, most executives are neither actively engaged nor effectively leveraging social media channels. Fully 60 percent of Fortune 500 CEOs have no social media presence at all, according to a recent study by CEO.com and Domo.
“Despite a larger share of marketing dollars being spent on social and online media, we recognized a significant disconnect when it comes to executive-level social media use,” said Andrew Bieber, co-Founder of AdLove Media. “Many executives have yet to use social media to their fullest ability or in a way that is authentic, compelling and aligned with brand strategy. By launching Flagship Social as a separate company, we set out to fill that gap and to better focus resources by operating as two distinct brands.”
About Flagship Social
Based in Raleigh, North Carolina, Flagship Social is a specialized social marketing firm focused on personal branding for prominent individuals such as C-suite executives, entrepreneurs, public figures and non-profits. Before becoming a separate entity, Flagship Social operated as a division of AdLove Media, a social marketing and analytics agency founded in 2015. While Flagship will only offer executive branding services, AdLove will continue to offer broader social media growth and consulting services. The company has worked with some of the most successful companies in the world, including publicly traded Fortune 500 companies, startup firms and multibillion-dollar private corporations. For more information, visit https://flagshipsocial.com/ and follow Flagship Social at @flagship.social on Instagram.