WASHINGTON--(BUSINESS WIRE)--During ASAE’s 2019 Marketing, Membership, & Communications Conference (MMCC), June 6-7, 1,008 attendees and industry partners came from 45 states to take part in 40 learning labs, three preconference workshops, two keynote sessions, and a sold-out exhibit hall at the Walter E. Washington Convention Center.
Participants were challenged to find the answers they have been looking for from boosting engagement to lead gen ideas, marketing automation, AI, and more. The learning labs covered multiple levels of experience in the following three disciplines: Membership Engagement & Recruitment, Marketing & Technology, and Communication & Outreach.
“We are thrilled to share that this year’s event had the highest attendance since 2016. It is a testament to the quality of our education sessions and the important role that marketing, membership, and communications play in a successful organization,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE.
Kicking off MMCC as the opening keynote was Johnny Earle, the Apparel Designer and Founder of Johnny Cupcakes. He shared stories about how he created such a loyal brand following, fans of his limited-edition shirts have gone so far as to permanently tattoo the brand's logo on themselves. Earle outlined how associations could then adapt and create similar methods for building brand loyalty among members through social media and experiential branding.
On June 7, ASAE announced the Gold Circle Award for Overall Excellence winner is the Organization of American Historians for Historians and the Media: A Database for Informed Public Opinion. Here’s a full list of all the 2019 Gold Circle Awards winners, which is sponsored by High Roads Solution.
Jennifer Golbeck, PhD, Director of the Social Intelligence Lab at University of Maryland, College Park, gave attendees a look behind the curtain at how the data collected by the algorithms of social media giants such as Facebook, major retailers like Target and Amazon and many others can be leveraged to capture information on consumers. She also outlined a set of questions organizations should ask themselves as they analyze their own big social data during the closing keynote.
For more information about the MMCC conference, please visit www.asaecenter.org/MMCC.
ASAE thanks the following Alliance Partners for their continued support of the association community:
Canada Business Events
Greater Fort Lauderdale CVB
Naylor Association Solutions
Discover Puerto Rico
DelCor Technology Solutions
Visit Salt Lake
Visit San Jose
IMIS by Advanced Solutions International
Discover the Palm Beaches
About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they create a vibrant community that makes the world smarter, safer, and better every day. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.