Academy of Media Arts Celebrates the Launch of its Innovative New School Preparing Scholars for the Future of Work


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Creative Entrepreneur Dana Hammond shares his vision for a Career Technical Education through Media Arts.

LOS ANGELES--()--Save the Date: On June 12, 2019 Academy of Media Arts (AMA) will celebrate the launch of its innovative school that is Preparing Scholars for the Future of Work through Media Arts. Rios Clementi Hale Studios (RCH) will host the launch celebration at their studios located at 3101 Exposition Place, Los Angeles, CA 90018.

We invite you to be part of celebrating the young, creative, entrepreneurial students of the Baldwin Village/Crenshaw community of Los Angeles who join the founding AMA family. The catalyst for AMA’s success is the result of a twelve-year New Media Arts program offered by Choice Group, Inc. (CGI) founded by creative entrepreneur Dana Hammond. Mr. Hammond’s vision is motivated by the idea that scholars are not merely consumers of technology, but rather, creators of it. AMA is a new hub for progressive, empowered creatives armed with 21st century skills like critical thinking and collaboration. AMA prepares scholars for the future of work through its media arts/career pathways focused on 3D Modeling, Animation, Computer Science and Music Production.

What is the future of work? Driverless Cars, Augmented Reality, Artificial Intelligence, and 5G internet are here. Scholars who attend AMA acquire a digital skill taught by industry professionals so they can compete within the digital world. The Academy of Media Arts focuses on career development and academic achievement, blended with creativity.

AMA’s support derives from diverse industry leaders such as Council President Herb Wesson, Grammy Award Winning artist Mary Mary, the Beverly Hills Chamber of Commerce, and Rios Clementi Hale Studios.

“Dana Hammond never stops and I believe in him so he has my vote.” Council President Herb Wesson, Los Angeles City Council

“We are excited to support Dana Hammond as the creative visionary behind Preparing Scholars for the Future of Work.” Beverly Hills Chamber of Commerce

“Dana came to us with his vision and we recognize that Academy of Media Arts is preparing scholars for new industries.” Rios Clementi Hale Studios (RCH)

On January 8, 2019 the Los Angeles Unified School District unanimously approved Academy of Media Arts (AMA) to serve the Baldwin Village/Crenshaw community of Los Angeles. AMA is committed to creating an environment that merges science, technology, engineering, arts and math (STEAM) into a cultivating bridge for new media arts and related career opportunities within the digital age.

AMA’s partnership with Los Angeles leading architect firm RCH Studios provides AMA scholars with job shadowing opportunities aligned with AMA’s career technical education model. RCH Studios has designed the prototype for the school campus and is committed to being a partner of the Crenshaw community.

AMA scholars and parents will have the opportunity to participate in Virtual and Augmented Reality Exhibits while meeting industry leaders, community stakeholders, and embracing this new community of innovative thinkers who are preparing scholars for the future of work.


Dana Hammond 310-429-7126

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Dana Hammond 310-429-7126