Offerpad Reinforces Homebuilder Alliance Program with New Leadership Role

The company brings on new national director, prepares to launch additional offerings

Bryan LaFranchi joins Offerpad as its National Director of Homebuilder Alliances after nine years with Zillow Group. (Photo: Business Wire)

PHOENIX--()--Offerpad, tech-enabled real estate innovator, announced the appointment of a new leader to support the company’s underlying mission to provide on-demand consumers modern real estate solutions and simplify the traditional transaction model. The iBuyer hired seasoned industry leader Bryan LaFranchi to head its homebuilder partnership program, an initiative that Offerpad has developed over the past several years. It is the first move of many Offerpad is planning as part of a larger effort to cultivate more consumer-friendly solutions for homeowners and buyers.

Offerpad’s Homebuilder Alliance program enables homeowners to coordinate the sale of their existing home to coincide with the purchase of a new construction home. Offerpad pays cash for homeowners’ current home, which can then be applied toward a new build. By working directly with Offerpad, consumers can eliminate the contingency of needing to sell before buying a house. When they go to an Offerpad-partnered homebuilder to purchase their new build and request an offer for their existing home from Offerpad, homeowners can expect:

  • A cash offer within 60 minutes – Offerpad’s typical offer delivery is 24 to 48 hours
  • Up to 270 days to close after accepting the offer – 180 days more than Offerpad generally provides
  • An extra five days to move after the sale closes, at no additional cost – two days beyond what Offerpad usually gives
  • Their choice of closing date, which can be adjusted throughout the process
  • A free local move when they are ready to move into their new build

As an indicator of its success, Offerpad’s Homebuilder Alliance program has garnered cooperation with some of the biggest homebuilders across the country. Participants include reputable builders such as Meritage, Maracay, M/I Homes, Pulte, Trendmaker, and others in various locations across Offerpad’s available metro area operations.*

LaFranchi, as National Director of Homebuilder Alliances, will lead the expansion of the program into new cities as well as new product development tailored to buyers of new-construction homes. LaFranchi joins Offerpad after serving over nine years at Zillow Group where, as Senior Sales Manager, he built sales teams focused directly on the homebuilding industry. He has a proven track record of improving conversion rates and ROI for partnered homebuilders and in 2018 was named among Professional Builder’s 40 under 40, honoring home building’s most influential young leaders.

In regards to Bryan’s recent addition to the leadership team at Offerpad, the company’s Chief Marketing Officer, Darrin Shamo said, “Bryan’s dedication to the measurable success of partnered homebuilders, experience guiding them through online metrics, and history in helping accelerate their growth within this function will help Offerpad and homebuilder allies optimize solutions for consumers seeking the best real estate experience.”

Offerpad first distinguished itself in the real estate industry by providing cash offers to interested home sellers in as fast as 24 hours from request. Its business is predicated on providing an increasingly diverse and consumer-driven market more convenience, control, and certainty previously unavailable to homeowners within the industry. The company will continually add to its offerings and solutions in order to provide homeowners the freedom to sell, buy, and move with ease.

*Builder partnerships vary per builder partner and market.

About Offerpad

Offerpad is revolutionizing the real estate industry by providing an innovative and convenient way to sell or buy a home. Founded in 2015, the leadership team brings decades of real estate experience that collectively has purchased, renovated, and rented or sold more than 100,000 homes. Offerpad is a privately-held company, headquartered in Arizona, with markets in Atlanta, Austin, Charlotte, Dallas-Fort Worth, Houston, Las Vegas, Los Angeles, Orlando, Phoenix, Raleigh, Salt Lake City, San Antonio, Tampa, and Tucson.


Cortney Read, Director of Communications

Release Summary

Offerpad hired a former Zillow senior manager as national director over homebuilder partnerships. Meritage and Pulte are among the iBuyer's partners.


Cortney Read, Director of Communications