The Tangent Agency Grows Brand Development and Consumer Products Expertise

Agency expands its expertise in omnichannel commerce

LAS VEGAS--()--At Licensing Expo 2019, The Tangent Agency, a fast-growing brand strategy and creative agency, today announced substantial growth within its Brand Development and Consumer Products division. While Tangent has attended the Expo several times, this year’s show is the first time brands will have the opportunity to meet with the agency’s division experts and discuss omnichannel commerce.

“With advances in technology and the rise of social media, it’s never been easier for brands to develop their own direct-to-consumer channels,” said Marc Becker, Tangent CEO. “To achieve the greatest success, however, they should consider the full consumer experience and always look to elevate their brand(s) in the process. Companies and IP owners can bring us on as an extension of their team to build brands and execute revenue-generating extensions, both online and offline.”

Tangent has expanded its reach beyond movie studios, now working with toy companies such as MGA Entertainment Inc., Spin Master and Playmates. One of its most recent projects includes the global style guide including packaging, retail and promotions materials for “The Secret Life of Pets 2,” which is hitting store shelves worldwide this summer ahead of the film’s June release.

“We have the privilege to work on a variety of strong IP with enduring legacies and are diligent in making sure we stay true to the DNA of each property we collaborate on,” Becker concluded.

For MGA and its brand Little Tikes, Tangent coproduced the massive event for the brand’s 50th anniversary aptly titled “The World’s Biggest Play Date.” The event was replicated in 12 major cities around the world on Saturday, May 18. Keeping in line with the theme of “playing big,” parents were encouraged to play alongside their children on adult-sized versions of Little Tikes’ most popular products.

Experiential marketing is a fast-growing segment of the business. As the retail landscape continues to evolve, brands want to develop new and exciting ways for consumers to engage with their products and drive purchase. Tangent’s Brand Development and Consumer Products division allows brands to engage fans, reach new audiences and customers, develop new collaborations and open new revenue streams.

About The Tangent Agency

The Tangent Agency is an industry-leading creative and marketing powerhouse working hand-in-hand with partners to fortify properties with innovative content. Through insight-driven strategy, Tangent delivers creative advertising, marketing materials, digital services, branding and consumer products for the biggest studios, networks and brands. Tangent helps shape some of the biggest global campaigns and franchises of the modern age. Recent Tangent projects include work promoting hit properties, franchises and brands such as “Little Tikes,” “Wonder Woman,” “Jurassic World,” “Crazy Rich Asians,” “Despicable Me,” “Deadpool,” “Straight Outta Compton,” “Fast and Furious,” “Logan,” “First Man,” “Dunkirk,” “Spiderman,” “Overwatch,” “Saturday Night Live,” “Shark Tank,” “American Idol,” “Looney Tunes,” “Lost In Space” and many more.

To learn more, please visit www.thetangentagency.com.

Contacts

Trish McCall
tmccall@olsmteadwilliams.com
310-824-9000

Contacts

Trish McCall
tmccall@olsmteadwilliams.com
310-824-9000