INDIANAPOLIS--(BUSINESS WIRE)--250ok, an email intelligence platform, today announces four significant enhancements to 250ok Design, a tool providing marketers the ability to preview their marketing emails prior to sending, collaborate on creative with team members and dynamically edit HTML. These updates further enable marketers to optimize their marketing email and their customers’ experience with new features, data integrations and enhanced tools.
Last November, 250ok unveiled survey data indicating 70 percent of respondents read marketing emails on their smartphone, and 40 percent felt those emails are not well designed for their device.
In direct response to these findings, 250ok Design now has four key features meant to help marketers better develop, test and visualize their promotional email. These updates are immediately available for all customers with Design access.
- Priority Weighting: Gone are the days of developing content for all devices and mail clients, regardless of engagement. By marrying 250ok Analytics and 250ok Design, marketers will now see which devices and mail clients are most meaningful to their actual recipients in an easy-to-understand ordering of email renderings by usage.
- Gmail Annotations Previewer: 250ok arms non-technical Design users with a tool to both use and preview Gmail Annotations, a new feature bringing recipients a better experience via enriched email.
- BIMI Wizard: The BIMI Wizard guides brands through adjusting their DMARC policy to be compliant and assists in implementing this additional marketing touchpoint.
- Subject Line Previewer: The Subject Line Previewer renders subject line text, emojis, preheader and preview text across 20 unique clients and devices to ensure messaging is delivered exactly as the marketer intends, better guarding against spoiled first impressions and unfortunate errors due to nuance in client or device settings.
“The current design tools on the market left a lot to be desired. By pairing advanced analytics with creative testing and collaboration, we now offer truly functional value to marketers so they can focus on what really matters," said Alex Griffis, senior vice president of product at 250ok.
250ok launched in 2011 with the goal of reinventing email analytics and deliverability for today’s data-driven marketer. 250ok provides an intuitive way to see all email data in one place. The 250ok platform and expert services are used by brands to maximize their email performance.
250ok is a SaaS platform bringing marketers advanced insights into email deliverability, design, sender reputation, fraud protection, and consumer engagement—the ultimate intelligence bolt-on to any ESP. Headquartered in Indianapolis, Indiana, 250ok’s platform provides data and insights for a large and growing number of businesses in categories ranging from travel, publishing, tech, and retail—including three of the top six US retail eCommerce companies by sales share in 2018 (responsible for 54.3% sales share of the top 10).