BEIJING--(BUSINESS WIRE)--On May 29, IXINA opened stores in both Beijing and Shanghai, marking the European kitchen retailer’s official access to China.
Brought to China by GOME Retail, IXINA plans to open 6 more stores in 2019 incl. Wuxi and Nanjing, and make the number to 100 in the next three years.
Chinese consumers are giving more concerns over kitchen quality in the context of a new round consumption update.
Chinese believe kitchen is a space they experience something, make social interactions and maintain affection ties. The market size of kitchen furniture and appliances is currently over RMB 400 billion.
Wang Junzhou, President of GOME Retail said that selling individual products is far from meeting new consumption habits, and package solutions are more popular.
For over a year, GOME Retail has extended its business scope and strategic outreach based on its strong home appliance supply chain. New businesses such as Comfortable Home, IXINA and Kitchen Space are introduced, and self-operated home decoration business will soon be launched.
Wang Junzhou said, “These businesses are essential approaches to achieving GOME Retail’s Home • Life strategy.”
Founded in 1987, GOME Retail (SEHK code HK00493) is a leading retail chain operator in China that offers consumers quality home appliances, decoration, furniture and services.
GOME Retail has more than 2,100 stores in 630 Chinese cities.
