Global $13.4 Billion Lipstick Market, 2024 - Analyzed by Product Type, Color, Applicator, Gender, Age, Distribution Channel, and Geography -

DUBLIN--()--The "Lipstick Market by Product Type, by Color, by Applicator, by Gender, by Age, by Distribution Channel, by Geography Global Market Size, Share, Development, Growth and Demand Forecast, 2014-2024" report has been added to's offering.

According to this research, the lipstick market is expected to generate a revenue of $13.4 billion by 2024 and is predicted to progress at a CAGR of 6.6% during the forecast period (2019-2024).

The factors responsible for the growth of the market are the increasing number of working women and rising usage of e-commerce beauty websites around the world.

On the basis of product type, the market is categorized into shimmer/pear/frost, glossy, matte, metallic, satin/sheer, luminous, creme, and natural. Out of these, the satin/sheer category held the largest revenue share in the market in 2018 and is anticipated to continue dominating the market during the forecast period. However, the matte lipsticks category is predicted to witness the fastest CAGR during the 2019-2024 period, owing to the increasing preference for it by users because of the availability of various color shades in the market.

Further, based on distribution channel, the lipstick market is classified into supermarket/hypermarkets, cosmetic stores, departmental stores, parlors, online, and grocery shops. Among these, in 2018, the departmental stores category held nearly 25% revenue share in the market and is predicted to maintain its position during the forecast period. However, the online category is expected to witness the fastest growth during 2019-2024 period. The reason behind the rapid growth of online distribution channels is the rising preference of working women for online shopping.

Now, on the basis of region, the lipstick market is divided into Asia-Pacific (APAC), Europe, North America, Middle East and Africa (MEA), and Latin America (LATAM). Out of these, in 2018, Europe held the largest revenue share in the market. However, the APAC division is predicted to record the fastest CAGR during the forecast period, owing to the surging social media influence and rising financial independence of females in the region.

One of the major factors behind the growth of the lipstick market is the increasing number of working women. The maximum share of lipstick was held by women in the 20-40 age group. The changing lifestyle and rising consciousness for appearance are escalating the demand for lipsticks. Furthermore, in 2017, the female population in the 15-64 age group reached 2.42 billion as compared to 2.3 billion in 2012, with 53.8% labor force participation rate in 2017. Due to the increasing number of working women, the demand for cosmetic products, especially lipsticks, is expected to rise. Hence, the surging women workforce is predicted to propel the market in the forecast period.

The competition in the lipstick market is moderate. The major players operating in the market include Shiseido Company Limited, L'Oreal, Revlon, Coty, Amorepacific Corporation, Avon Products, Christian Dior, Oriflame Holding, The Estee Lauder Companies, and Inglot. Partnerships and facility expansion by many of these manufacturers are also playing an important role in the growth of the market.

Key Topics Covered

Chapter 1. Research Background

1.1 Research Objectives

1.2 Market Definition

1.3 Research Scope

1.3.1 Market Segmentation by Product Type

1.3.2 Market Segmentation by Color

1.3.3 Market Segmentation by Applicator

1.3.4 Market Segmentation by Gender

1.3.5 Market Segmentation by Age

1.3.6 Market Segmentation by Distribution Channel

1.3.7 Market Segmentation by Geography

1.3.8 Analysis Period

1.3.9 Market Data Reporting Unit Value

1.4 Key Stakeholders

Chapter 2. Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.2.1 Breakdown of Primary Research Respondents By region By industry participant By company type

2.3 Market Size Estimation

2.4 Data Triangulation

2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

4.1 Definition of Market Segments

4.1.1 By Product Type Matte Shimmer/Pearl/Frost Glossy Satin/sheer Metallic Luminous Natural Crme/Cream Others

4.1.2 By Color

4.1.3 By Applicator Lipstick cream Lipstick pencil Lipstick tube/stick Liquid lipstick Lipstick palette

4.1.4 By Gender Female Unisex

4.1.5 By Age Under 20 20-30 31-50 Over 50

4.1.6 By Distribution Channel Cosmetic stores Supermarkets/hypermarkets Convenience stores Department stores Online Others

4.2 Value Chain Analysis

4.3 Market Dynamics

4.3.1 Trends Preference toward organic and natural lipsticks Growing use of lip powder Inclination toward nude color lipsticks

4.3.2 Drivers Rising number of working women population Inclination toward e-commerce beauty websites Impact analysis of drivers on market forecast

4.3.3 Restraints Use of harmful ingredients Impact analysis of restraints on market forecast

4.3.4 Opportunities Augmented reality (AR) in beauty products Inclination toward social media marketing Use of 3D printing in formulation of lipsticks

4.4 Porter's Five Forces Analysis

Chapter 5. Global Market Size and Forecast

5.1 By Product type

5.2 By Color

5.3 By Applicator

5.4 By Gender

5.5 By Age

5.6 By Distribution Channel

5.7 By Region

Chapter 6. North America Market Size and Forecast

Chapter 7. Europe Market Size and Forecast

Chapter 8. APAC Market Size and Forecast

Chapter 9. Latin America Market Size and Forecast

Chapter 10. MEA Market Size and Forecast

Chapter 11. Competitive Landscape

11.1 List of Key Players

11.2 Market Share Analysis of Key Players

11.3 Competitive Benchmarking of Key Players

11.4 Recent Activities of Major Players

11.5 Global Strategic Developments of Key Players

11.5.1 Mergers and Acquisitions

11.5.2 Product Launches

11.5.3 Partnerships

11.5.4 Facility Expansions

Chapter 12. Company Profiles

12.1 L'Oreal S.A.

12.1.1 Business Overview

12.1.2 Product and Service Offerings

12.1.3 Key Financial Summary

12.1.4 SWOT Analysis

12.2 Shiseido Company Limited

12.3 Revlon Inc.

12.4 Avon Products Inc.

12.5 Oriflame Holding AG

12.6 Coty Inc.

12.7 Amorepacific Corporation

12.8 The Estee Lauder Companies Inc.

12.9 Christian Dior SE

12.10 Inglot Sp. Z. O. O.

Chapter 13. Key Strategic Recommendations

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Cosmetics

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Cosmetics