AUSTIN, Texas--(BUSINESS WIRE)--WP Engine, the WordPress Digital Experience Platform (DXP), today announced the launch of the Cloudflare Stream Video Plugin for WordPress. The plugin was built by WP Engine in partnership with Cloudflare to make it incredibly easy for WordPress users to publish and stream performance optimized videos on WordPress sites. Cloudflare Stream is an easy-to-use, affordable, on-demand video streaming platform that runs on Cloudflare’s secure global network. The end-to-end solution includes storage, encoding and a customizable video.js player.
This announcement builds on the existing relationship between WP Engine and Cloudflare with Global Edge Security, which helps WP Engine's digital experience platform deliver consistently delightful customer experiences with enterprise-grade security.
Video pain points: overpriced and not scalable
Many of the video service options currently on the market are costly or require specific video domain expertise. Self-hosting native videos can often hinder page load times, and degrade the user experience. Digital developers and agencies have found that integrating video in the WordPress editor sometimes feels disjointed, forcing them to switch between WordPress and third-party platforms in order to manage their video publishing workflows. Some video discovery platforms are easier, but include paid advertisements or recommended videos after a video plays that inevitably impact brand identity and hurt the user experience. Brands have long needed a highly-scalable, affordable video solution that can be easily integrated into the WordPress experience.
With the new Cloudflare Stream Video Plugin for WordPress, developers now have a robust, enterprise-grade solution that allows them to easily insert and stream videos in the WordPress editor and have those videos served securely through Cloudflare’s lightning-fast global network.
This is how we do it
Powered by the Cloudflare Stream API, the Cloudflare Stream Video Plugin for WordPress integrates fully with the WordPress Admin console. Content editors can easily embed videos into article content within the WordPress dashboard. It uses a block editor-first approach, leaning into the future of WordPress via the WordPress block editor. It also leverages WordPress’s Media Library APIs so users can stay within the WordPress console to make edits or manage their video library.
- Content managers can add, edit metadata and delete videos all within the WP-Admin media library
- Developers can easily and effortlessly embed videos into design elements, such as site headers and widgets
- Videos are hosted securely and managed with Cloudflare Stream
- Enables developers to free up storage and lower bandwidth usage enabling even more robust, beautiful WordPress experiences
- End users are not exposed to ads, branded labels or competing videos
- End users’ video experience is fast with almost no buffering, especially important for today’s mobile consumer
"We launched Cloudflare Stream to make video streaming easy and affordable for content owners and app developers alike,” said Chris Merritt, Chief Revenue Officer at Cloudflare. “The Cloudflare Stream Video Plugin for WordPress will further simplify video publishing for developers and website owners that build in WordPress."
“By creating the Cloudflare Stream Video Plugin for WordPress, we are helping developers easily add, manage and optimize videos into all types of digital experiences, ultimately creating better, more robust user experiences,” said Lisa Box, Vice President of Strategic Alliances at WP Engine. “We are excited to offer this integration to the WordPress community, because continuing to scale WordPress performance is a priority at WP Engine.”
Learn more about the Cloudflare Stream Video Plugin for WordPress and download it here.
About WP Engine
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted by over 90,000 companies across 150 countries to provide counsel and support, helping brands create world-class digital experiences. Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California; San Antonio, Texas; London, England; Limerick, Ireland and Brisbane, Australia.
Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers more than 10 trillion requests per month, accounting for 10 percent of all Internet requests. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer, named to Entrepreneur Magazine’s Top Company Cultures list, and ranked among the World's 10 Most Innovative Enterprise Companies by Fast Company. Headquartered in San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign, IL, New York, NY, San Jose, CA, Washington, D.C., London, Munich, Beijing, Singapore, and Sydney.