ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Triad®, the leaders of digital retail media, is pleased to announce the promotion of Garrett Albanese to Senior Vice President of Marketing. In his new role as SVP, Garrett will retain responsibility for the organization’s overall brand positioning and go-to-market strategies for new products, while also leading Triad’s approach to new growth initiatives in areas such as marketing insights, content and creative services, and retailer offerings.
“Garrett’s bold approach to marketing has been instrumental to Triad’s renewed vision,” said Sherry Smith, CEO of Triad. “His deep understanding of our company’s strategy, extensive experience in the industry and passion for creative excellence will lead our team to improve the monetization and advertising solutions we bring to our clients each day.”
Garrett joined Triad as Vice President in 2018 and immediately set out to evolve the company’s brand within his first three months. Ensuring Triad’s current foundation and business infrastructure was in place, the rebrand afforded the company flexibility to grow beyond retail media and positioned it for sustained growth and success with diversified services. Garrett’s key role within the executive leadership team unifies management of strategy for the entire marketing organization across Triad’s portfolio of retailers, as they continue to grow their core business and build new proprietary data-driven products and platforms.
In his 16 years’ experience prior to joining Triad, Garrett held multiple leadership positions across various media agencies like J3/UM, OMD, Carat, and digital publisher, POPSUGAR, where he led their full-service, in-house creative agency.
Triad is a global media, creative and technology partner that specializes in growing brands in all retail environments. From consulting and creative content, to media buying and analytics, Triad helps brands uncover insights into their customers’ shopping behaviors. Since 2004, retailers including Walmart, Sam’s Club, CVS and Wayfair have relied on Triad to create new revenue streams that don't rely solely on selling products. Triad is a WPP-owned company based in St. Petersburg, Florida, with offices in New York, Chicago, and Rogers, Arkansas. To learn more, visit www.TriadRetail.com.