PL Promise GUL Now Even Better With Chronic Illness Rider

Introducing the PL Promise Chronic Illness Care Rider for the Underinsured Broad Market

LYNCHBURG, Va.--()--Pacific Life today announced that it will offer the PL Promise Chronic Illness Care Rider¹ as an option on select PL Promise universal life insurance products, including the PL Promise GUL, a Guaranteed Universal Life (GUL) product.² No one plans on falling ill, but with this rider, policyowners may choose to add chronic illness protection at policy issue, which gives access to the death benefit while still living in case the insured becomes chronically ill.

The rider’s benefits may be used for any reason, medical or non-medical, to help alleviate the stressors of an unexpected chronic illness. The insured may receive advance payment of up to $3 million of the policy’s death benefit as an annual or monthly payment if a chronic illness develops and they meet the eligibility requirements (unable to meet 2 of 6 activities of daily living for at least 90 days or require substantial supervision due to severe cognitive impairment).³,

PL Promise Chronic Illness Care Rider features:

  • Policyholders may use the benefits to help pay for family care, home care, transportation, or for any other expenses like skilled nursing care or assisted living.
  • Monthly rider charge (there is an additional cost for the rider) is deducted as part of the policy’s monthly charges.
  • Couples Discount applies for lower rider charges if insured is in a state-sanctioned marriage, civil union, or domestic partnership.

With the PL Promise Chronic Illness Care Rider, our customers and policyowners can build in another layer of cost-effective protection so they can focus on the things that matter most when an unexpected chronic illness strikes, without the worry of how they’re going to pay bills,” says Brynn Thabet, assistant vice president of product management in the broad market channel of Pacific Life. “Access to their death benefit while they are alive gives peace of mind—and added flexibility, freedom, and protection with PL Promise GUL².

PL Promise GUL provides guaranteed death benefit protection at an affordable price for the broad market. It is designed for individuals or small businesses who want to protect their income in case of an untimely death. It can be used to replace income, leave a financial legacy for future generations, cover the cost of final expenses, or provide resources for a loved one with special needs. With a no-lapse guarantee design and low minimum face amount of $25,000, PL Promise GUL is a competitively-priced alternative to whole life insurance.

Now with the PL Promise Chronic Illness Care Rider, PL Promise life insurance policies give optional living benefits to help protect against the loss of income and manage the financial implications of a chronic illness.

Coverage for the Broad Market

For the broad market, U.S. households with annual income of $50,000 to $250,000, Pacific Life offers competitively priced PL Promise life insurance products and the convenience of no additional medical exams or bodily fluids for clients ages 50 to 69 through a fluidless underwriting program, PL Smooth Sailing. To learn more about PL Promise, interested life insurance producers can contact the Lynchburg office sales desk at (844) 238-4872, option 3 or

About Pacific Life

For more than 150 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative products and services that provide value and financial security for current and future generations. Pacific Life counts more than half of the 100 largest U.S. companies as its clients and has been named one of the 2019 World’s Most Ethical Companies® by the Ethisphere Institute. For additional company information, including current financial strength ratings, visit t

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2018 is compiled by Pacific Life using the 2018 FORTUNE 500® list.

1 Pacific Life Insurance Company’s PL Promise Chronic Illness Care Rider is an accelerated death benefit rider for chronic illness. Policy Form #R18LYCHR or ICC18 R18LYCHR, based on state of policy issue. Rider will incur additional charges and is subject to availability, restrictions, and limitations. Clients should be shown policy quotes with and without riders to help show the rider's impact on the policy's value.

2 PL Promise GUL No-Lapse Guarantee Universal Life Insurance. Policy Form #P18PRUL and S18PRUL or ICC18 P18PRUL and ICC18 S18PRUL, based on state of policy issue.

3 Benefit payments reduce the policy’s death benefit and other values under the policy. If the entire death benefit is accelerated, the policy will terminate. Regardless of the monthly election chosen, benefit payments may not exceed 100% of the IRS per diem. Benefits paid by accelerating the policy’s death benefit are intended to qualify as death benefits under section 101(g) of the Internal Revenue Code and may be excludable from your income and may not be subject to federal taxation. However, federal, state, and/or local tax rules relating to the payment of accelerated death benefits are complex, will depend on your specific facts and circumstances, and benefits may or may not be taxable. In addition, these payments may affect eligibility for other benefits provided by federal, state, or local government including public assistance programs such as Medicaid. When benefits are received from multiple policies providing long-term care or chronic illness benefits for a given insured, including policies with different owners, all of those benefits must be aggregated to determine their taxability. Consequently, advice and guidance should be obtained from a personal tax advisor for more information. Pacific Life cannot determine whether the benefits are taxable.

4 The Lifetime Benefit Amount is elected at policy issue. It may not be greater than the policy’s initial death benefit or $3 million (2% monthly election), $1.5 million (4% monthly election, issue ages 18-64), or $750,000 (4% monthly election, issue ages 65-75). The Lifetime Benefit Amount is reduced by any withdrawals or face amount decreases. If the policy’s entire death benefit is accelerated, the policy will terminate. Regardless of the monthly election chosen, benefit payments may not exceed 100% of the IRS Per Diem limit

Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues.

Life insurance is subject to underwriting and approval of the application and will incur monthly policy charges.

This material may not be used in New York.

Pacific Life's home office is located in Newport Beach, CA.


Media Contact:
Steve Chesterman
(949) 219-3243


Media Contact:
Steve Chesterman
(949) 219-3243